Sr Analyst, Salesforce Marketing Cloud

2000 16th Street, Denver, Colorado, 80202, United States of America

Job Description

At DaVita, we find that our best leaders are those who create an inspiring vision for the future and empowers their team to achieve success. They have always enjoyed tackling difficult problems and believe that the best way to solve them is through collaborative, team efforts. They take ownership of results and instill accountability in those they lead. They are driven, strong communicators, relationship builders, and find real fulfillment in challenging work.

Are you passionate about designing transformative experiences for patients? Our growing patient experience team is looking for a data curious, insight driven leader to lead Patient Engagement Salesforce Marketing Cloud Campaigns

As a Sr. Analyst, Salesforce Marketing Campaigns, you will manage the technical design and deployment of multi-channel marketing campaigns designed to deliver personalized experiences while driving business results. The ideal candidate will have deep understanding of Salesforce Marketing Cloud, including Automation Studio, Journey Builder, email and SMS campaign deployment, and interaction studio. Your expertise in Salesforce Marketing Cloud campaign execution, data analysis, and agile frameworks will be crucial in driving engagement, optimizing campaigns, and ensuring efficient and personalized campaign to our patients and care partners.

This is a highly visible role at the forefront of DaVita's focus on patient-centered care.

Here's what you can expect as a Salesforce Marketing Campaign Deployment Sr. Manager at DaVita:

ESSENTIAL FUNCTION

Managing our Salesforce Data Cloud and Marketing Cloud platform, administrating, developing and executing marketing campaigns, and patient journeys.

• Set up and execute campaigns, including email, SMS, auto dialers, etc. to DaVita patients.

• Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and

• successful email deliveries.

• Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.

• Apply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.

• Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.

• Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.

• Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering.

• Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.

• Report on campaign results, providing insights and data-driven recommendations to the Product organization.

• Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.

• Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.

• Campaign requirements and data discovery to enable use cases

EDUCATION AND EXPERIENCE

• 2+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is preferred).

• Proficiency in HTML/CSS; ability to create and code

• Deep understanding of Marketing Cloud, SMS, and email campaigns

• Proficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campaign management strategy, and communication fulfillment platforms.

• Knowledgeable about B2C marketing automation and operations best practices.

• Experience working within an agile framework, enabling iterative campaign development and deployment.

• Ability to build strong relationships across multiple lines of business

• Experience in using data to derive insights, produce regular reporting, and perform A/B testing

• Experience with Agile framework is preferred

• Critical Competencies:

• Effective communication, facilitation, presentation, and interpersonal skills.

• Natural talent to build relationships

• Self-motivated, collaborative, responsive, and organized.

• Ability to meet to work well in a fast-paced environment, under tight deadlines and handle multiple priorities.

• Strategic thinker, challenging the status que and continuously identifying and driving improvements.

• Is "hands on" in the solution and is comfortable engaging in technical conversations with strategists, marketers, data architects, and engineers.

• Passionate about patient experience

• Can adapt to an iterative build out mindset where full capabilities of SFMC will be rolled out over time.

• Can interpret and translate metrics into insightful analysis to drive changes for future campaign design.

• Attracts, develops, and retains talent within their lane. Salesforce data cloud and Marketing cloud certifications

Travel: Variable but usually minimal (determined by project needs to be in a specific location for successful delivery)

Nights/Weekends: Variable but usually minimal (determined by project needs for go-live outside of core business hours)

Here is what you can expect when you join our Village:

• A "Community first, Company second" culture based on Core Values that really matter.

• Clinical outcomes consistently ranked above the national average.

• Award-winning education and training across multiple career paths to help you reach your potential.

• Performance-based rewards based on stellar individual and team contributions.

• A comprehensive benefits package designed to enhance your health, your financial well-being and your future.

• Dedication, above all, to caring for patients suffering from chronic kidney failure around the world. • High school diploma or equivalent required

• Minimum of three (3) years' healthcare reimbursement experience preferred ; experience with admissions, billing, and collections preferred

• Demonstrated knowledge of insurance rules, regulations and Coordination of Benefits for federal, state, and managed care payors in multiple states preferred

• Basic computer skills and proficiency in MS Word, Excel, and Outlook required

Join us as we pursue our vision "To Build the Greatest Healthcare Community the World has Ever Seen."

Why wait? Explore a career with DaVita today.

Go to http://careers.davita.com to learn more or apply.

What We'll Provide:

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out

• Support for you and your family: Family resources, EAP counseling sessions, access Headspace, backup child and elder care, maternity/paternity leave and more

• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita's online training platform StarLearning.

#LI-CM2

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

Applications are accepted on an ongoing basis.

Salary/ Wage Range

$56,500.00 - $83,000.00 / year

Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience and may fall outside of the range shown. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits