Why Work for Us?
The Michaels Companies, Inc., is North America's largest arts and crafts specialty retailer, with more than 1,300 stores in the United States and Canada. Together the teams in our stores, distribution and manufacturing centers, and support center work together to help our customers make creativity happen. We offer career growth, benefits packages, retirement plans, tuition reimbursement, and more. Michaels Team Members also enjoy a wide variety of ways to save including discounts at our stores, select fitness and childcare centers, restaurants, hotels, and more.
We are currently recruiting for a Research Analyst - Consumer Insights located in our Support Center (Global Headquarters) located in Irving, TX.
What will you be doing?
The Research Analyst Consumer Insights will be a quantitatively savvy analyst, to analyze marketing channel performance and qualitative customer research.
This position builds models and monitors effectiveness of marketing channels using quantitative and various sources of customer, marketing, and sales data. This position also conducts qualitative research including planning, execution, analysis and communication of learnings. In both cases, the candidate will gather and analyze data to understand customer behavior as it relates to business objectives. Key learnings and actionable insights will be summarized and presented to marketing, merchandising, and operational leadership teams. Experience mining data, leveraging visualization suites, and using survey tools will be needed. Ideal candidates will have a mix of data technical skills and business acumen and be able to communicate clearly with audiences who are not technically-minded.
How will you do it?
Marketing Analysis (50% of time)
Analyze marketing, customer, and sales data to measure and monitor performance by channel
Present and communicate findings and insights gained from analyses and make recommendations to business partners
Develop and recommend best practices by evaluating and improving targeting and forecasting.
Identify and generate ad hoc analysis to drive short term strategies
Market Research (50% of time)
Develop research plans communicate with internal stakeholders methods and tactics used, timelines priorities.
Formulate questions to uncover customer feedback aligned to business needs
Execute, program, launch, and monitor surveys
Execute, prepare scripts and conduct qualitative research, (i.e., store shop a longs, focus groups)
Analyze data gathered, prepare concise insightful decks highlighting key learnings
What you will need to do your job...
Bachelor's degree in Marketing, Business, Statistics, Mathematics or other quantitative discipline
Master's degree in a quantitative field preferred
3+ Years of marketing research design and execution
3+ Years of business experience utilizing analytical skills.
Experience working with the following programs is preferred
CRM software e.g., Salesforce marketing cloud, Adobe an
SQL, SAS, R, Python
Campaign selection tools e.g., Unica, Audience Builder
Visualization tools e.g., Birst, Tableau
Strong communication skills, creative analytical thinking, and ability to present complex information in a simple compelling business case.
A passion for quantitative data analysis and interest in understanding consumer behaviors.
Proven ability to identify and assess trends with customer or market data
Use of business knowledge, innovative thinking, and sound judgement in the solution of problems or the pursuit of business opportunities
Ability to effectively communicate findings, analysis, implications, and recommendations to varied stakeholder audiences