Sr. Analyst Marketing Business Intelligence (Remote)

We have many opportunities available on our other career site pages. Click here to link to our careers page!

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!

Position Summary:

Signet is in the process of transforming its marketing function into a highly agile, customer-centric, and personalization-driven operation. Towards this, Signet has identified two key segments (bridal, fashion) that it wants to channel personalized marketing communications to create real value for customers and for Signet.

To mobilize this transformation, Signet is launching two customer marketing/personalization pods to perform test & learn experiments in the market, with real customers to test what works and what doesn't with targeted messaging and outreach.

As a Research Business Intelligence Lead on the pods, you will play a very critical role with responsibility for leading and driving all data & insights supporting personalized marketing campaigns to help Signet achieve revenue goals. You will oversee data analysis to support customer segment and micro-segment analysis, identification of the largest pool of valuable customers, developing hypotheses and campaign strategies to move them from their current state to the desired state, prioritize the most impactful campaigns to be launched each sprint, ensure campaign measurement is aligned with Signet's agreed upon incrementality framework, as well as translate campaign performance data into insights, actions and next steps. You will work closely with Segment and Pod Leads to ensure the pods are tracking towards their stated objectives, and relentlessly and continually optimize analytical processes with a bias for speed, efficiency, and scalability.

In this role, you will be responsible for guiding the pod to make data-driven decisions, managing data requests from conception to delivery, and ensuring that all insights & learnings are considered in the pod's ideation and execution process. You will provide an in-depth understanding of the customer segment, customer engagement, and market, and work with the Marketing Analytics team to standardize data collection and reporting mechanisms as needed.

As a Research BI Lead, you will be responsible for retrieving, analyzing, and developing insights from audience data to inform micro-segmentation and prioritization, as well as providing and QA'ing audience files for the channel execution team. You will be part of a dynamic and collaborative team that is focused on achieving results through data-driven insights.

Major Responsibilities/Essential Functions:

• Guide the pod to make data-driven insights by participating daily brainstorms to support personalized marketing campaigns and ultimately help Signet achieve revenue goals.

• Retrieve & analyze audience data from relevant data sources (e.g. Hadoop, CDP) to inform micro-segmentation and prioritization, and understand customer behavior, preferences, and needs to help develop targeted campaigns that maximize engagement and revenue.

• Ensure audience files for campaign execution are retrieved and shared on time and with accuracy.

• Own the measurement and reporting of campaign performance to determine success of each campaign and develop key insights to share with the pod.

• Ensure all potential learnings (segment insights, past campaign performance) are documented and considered in the decision-making process.

• Work closely with the Data & Tech Lead to optimize data collection strategies and ensure that data is collected, processed, and analyzed in a timely, standardized, and accurate manner.

• Identify data integrity issues and work with Signet's data team to develop a solution. Ensure that data is accurate, complete, and consistent and that any issues are resolved in a timely and efficient manner.

Performs additional duties and projects as assigned.

Position Qualifications:

Education Required:

A Bachelor's degree in marketing, business administration, statistics, mathematics, or a related field. A Master's degree is highly desirable, but not required.

Required or Acceptable Job-Related Experience:

• Extensive experience in business intelligence (BI) and data analytics, with a focus on research and insights generation.

• Experience leading a team of BI analysts, data scientists, or researchers, and managing projects from conception to delivery.

• Demonstrated ability to work with large datasets, conduct statistical analysis, and use data visualization tools to communicate insights to stakeholders.

• Knowledge of programming languages and database management systems, such as SQL, Python, R, and Hadoop.

• Experience in a related industry, such as market research, consumer insights, or data-driven marketing.

Technical/Other Skills Required:

• Strong analytical and problem-solving skills

• Excellent communication and collaboration skills

• Proficient in data visualization and reporting

• Ability to manage multiple projects simultaneously and meet deadlines

• Familiarity with statistical modeling and analysis

• Experience with marketing automation platforms, CRM systems, and data management tools

• Years of Job-Related Experience Required:

• At least 5-7 years of relevant work experience in business intelligence, data analytics, or a related field.

• Technical/Other Skills Required:

• Proficient in Microsoft Excel, PowerPoint, and other data visualization tools

• Familiarity with SQL, R, or Python

• Experience with marketing automation platforms, CRM systems, and data management tools

• Knowledge of data privacy and security regulations and practices.

Benefits & Perks:

• Competitive healthcare, dental & vision insurance

• 401(k) matching after one year of employment

• Generous time off + company holidays

• Merchandise discount

• Learning & Development programs

• Much more!