Sr Analyst/ Manager - Integrated Marketing Analytics

Adobe Systems Incorporated San Jose , CA 95111

Posted 2 months ago

The Challenge

The Marketing & Customer Insights (MCI) organization has a dual mandate of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.

Within MCI, the Advanced Analytics team was established to focus specifically on developing deeper customer insights and deliver analytical tools to support integrated marketing planning across channels. The group closely partners with Global and Field Marketing, IT, business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey.

In this role, the team maintains a highly visible and strategically important role in delivering and facilitating understanding of insights to inform business strategies, and to track the performance of marketing specific activities against expectations.

The ideal candidate for this position is part analyst and part data engineer. We are looking for someone who is obsessed with the manipulation of very large data through tools and techniques to advance our analytics and execution capabilities. This includes developing our next generation of data and analytics tech stacks to guide our customer and marketing insights work. The work will also involve looking for more effective methods of executing the analytics stacks quicker/faster/bigger to get more value from them across the organization.

The role will also play a key role in the integration of our techniques and capabilities into the product roadmaps for our Adobe Marketing Cloud solutions.

A balance of technical and analytics skills as well as a working knowledge of marketing processes is key. A team-player, collaborative, mindset is essential. In addition to development of customer journey predictive models, this role will help develop visualization approaches to drive better understanding across key Adobe teams.

The Role

  • Structure problems into a data / analytics plan and execute.

  • Synthesize complex data sets into actionable insights and build analytics stories that culminate in accurate business decisions

  • Build visualizations

  • Hands-on creation of the next gen analytics tools and tech stack.

  • Ability to partner with a cross-functional team of technical and analytical partners

  • Work on cutting edge data science and analytics problems to help solve real world challenges

  • Possible engagement with Adobe Marketing Cloud teams to evolve capabilities within the products.

  • Provide ad hoc analysis and work with data scientists as needed;

  • Communicate results and insights with team and executives

  • Obsess with leveraging technology to make partner analytics teams more efficient and effective.

  • Employ effective visualization techniques for complex concepts visualizing "big data" use cases.

What is needed for success

  • 6-8 years of proven experience across the analytics spectrum of Prescriptive, Descriptive and Predictive Analytics

  • Ability to synthesize large scale data sets to generate insights a must

  • Intellectual curiosity, flexibility, and high attention to detail

  • Undergraduate degree in a qualitative field preferred

  • Expertise and Experience using analytics tools like SQL, R or Python a must

  • Expertise and Experience with building large scale visualization tools like Tableau / Spotfire / D3 a must

  • Data Engineering Expertise and Experience building pipelines is a plus

  • Understanding of marketing processes

  • Experience in machine learning tools and techniques a plus

  • Experience developing and working on larger scale analytics / big data implementations

  • Track record of consistent delivery and execution

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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Sr Analyst/ Manager - Integrated Marketing Analytics

Adobe Systems Incorporated