Sr. Analyst, Digital Experience Marketing Analytics

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity:

Come be part of an innovative and progressive organization! Within Adobe's Digital Experience (DX) Marketing organization, we are undergoing a robust transformation to support a growing cloud business and extensive opportunity in the market. DX Marketing owns all messaging and positioning of Adobe's Experience Cloud Platform and suite of applications across key channels and domains - the website, paid digital media, email, events, webinars, etc - including general industry education, prospective customers in pipeline, existing customers, and partners. In addition, Marketing plays an important function to generate demand and support progression of customer journeys, in partnership with Sales, Product, and Product Marketing. Marketing also drives a rich set of customer journey motions and metrics across the full marketing funnel, in order to provide data-driven market insights back into the business. You will be joining a team that is laser focused on increasing Marketing insights and value.

The Sr. Analyst will drive critical analyses and reporting/visualization to support key C-level artifacts that contribute to the overall goals of the organization and clearly articulate its impact. This role requires an inquisitive self-starter who is highly organized and can navigate sophisticated business topics. They will drive critical data and analyses efforts for key initiatives and artifacts in a business transformation environment.

What You'll Do

• Leverage data sources across the enterprise to build sophisticated and insightful analyses and data models that measure marketing's impact on the business.

• Build new reporting capabilities for analysis using advanced BI techniques and tools.

• Collaborate on C-level artifacts on a quarterly basis to strategically communicate progress, impact, and business issues with the CMO, President, CFO, CEO, etc.

• Help analyze data related to marketing performance captured from functional teams to facilitate comprehensive decision-making and/or business insights with the leadership team.

• Guide instrumentation of scalable metrics to measure efficiency, effectiveness, impact, and value to the business (e.g., pre-pipeline engagement, pipeline creation & progression, bookings, renewals, etc.)

• Collaborate with senior leaders to generate insights from strategy execution aligned to our business transformation goals and desired outcomes.

• Proactively collaborate across business partners - Sales Ops, Finance, HR, Regional Marketing teams, etc - to bring a total data perspective into all we do.

• Collaborate on frameworks to measure economic levers of marketing transformation and investment to calculate impact or business value.

• Create, own, and maintain a roadmap of strategic reporting and BI capabilities in partnership with the Global COE.

What You Need to Succeed

• Excellent analysis skills. Ability to comb through disparate data sources to isolate trends and opportunities.

• Ability to synthesize large amounts of data/inputs into what matters most and in a way that is clearly understood.

• Ability to build visuals that clearly "tell the story" and bring together quantitative and qualitative insights into a powerful story.

• Experience (e.g., 8+ years) in dynamically and increased senior positions and settings.

• Strategic problem solver who brings data and analytics into assessing business problems holistically; able to be a "thought partner" to senior executives across our Go-to-Market organizations.

• Self-starter who searches for better answers (and supporting data) to critical business questions.

• Experience in data science, artificial intelligence, and/or advanced data visualization.

• MBA or Advanced Education in a related field (or equivalent work experience).

• Experience and/or passion for digital experiences and/or cloud technology.

• Deep knowledge of the technology industry including business-to-business (B2B) models.

• Marketing work experience in a leading technology company, digital agency, marketing department, or strategy consulting organization.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $115,100 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.