This position will provide analytic support and strategic recommendations for one of Spark Foundry's client accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.
Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies