Sr. Account Executive-Advanced TV

Experian New York , NY 10007

Posted 2 months ago

Posting Title: Sr. Account Executive-Advanced TV

Organization: MS-Targeting Sales

Position Summary

Experian is the market leader in data for addressable TV and this position works directly with the largest players in the advanced TV ecosystem who use Experian data and linkage solutions to deliver targeted advertising campaigns. This position is essential to providing guidance around advanced data and making sure campaigns are executed quickly and efficiently.

This position is responsible for proactively managing the day to day relationships within an assigned set of clients and prospects in the television vertical. You will be responsible for engaging and supporting client contacts to ensure the seamless execution of the Targeting solutions and services, expanding business relationships and also driving growth and upsell opportunities within the existing account base. This role is highly suited for those individuals that are committed to progressing towards a Sales Account Director or Business Development Executive role within Targeting Sales

In this "hunter" role you will actively pursue new business opportunities. You will be accountable for revenue growth, relationship management, and client renewals

Key Responsibilities

  • Management of existing customer relationships in order to drive execution of projects related to TV advertising campaigns

  • Daily "quarterbacking" of client's projects/campaigns to ensure flawless execution of projects and acting as the liaison between the client and internal departments. Coordinates resources to ensure client satisfaction and ROI

  • Educate and inform clients/prospects on new and existing data assets and audience recommendations with ongoing consultation to clients to uncover business challenges and offer data recommendations. Utilize product experts as a resource.

  • Communication with clients is frequent and fast moving -includes weekly status calls with and occasional travel to client locations (primarily NYC)

  • Works with TV Team to develop solutions that helps solves Targeting clients' advertising objectives. Advises client on data best practices and address gaps/opportunities

  • Personally responsible for achieving a sales revenue quota in conjunction with Account Director.

  • Collaborates on account planning with Account Director to identify data sales opportunities

  • Execute basic contracts for standard products and services

  • Responsible for regular status calls with Sales Leadership with existing portfolio

  • Works with Service Delivery team to scope out projects and then work with Pricing to discuss project and obtain price quote.

  • Work cohesively with operations, solution support, product management and marketing personnel to ensure product and service education is delivered to assigned portfolio

  • Works with wide range of internal groups - Operations, Legal, Compliance and Finance

  • Gather industry information within assigned portfolio. Including subscribing to industry newsletters, trade magazines etc

  • Develop highly effective relationships across all client/prospect base and internal departments

  • Drive new business sales for all Experian marketing services products and services and exceed budgeted quota.

  • Develop active, growing pipeline of opportunities for pursuit.

  • Act as primary point-of-contact for client relationships, requests, projects, and RFPs.

  • Act as primary advocate within Experian's Marketing Services

Skills and Qualifications

  • BS/BA or equivalent experience is necessary

  • 2 years of sales/marketing experience

  • TV industry experience is highly valued. Agency or digital marketing experience is also helpful.

  • Demonstrated ability to use customer service skills to grow and cultivating client relationships

  • Ability to manage multiple fast moving projects essential

  • Demonstrates a broad understanding of the advanced TV space and ad tech ecosystem

  • Ability to analyze data and present industry specific insights to clients

  • Proficient in Microsoft Office Suite

  • Ability to travel approx. 20% of time (assuming not located in NYC)

  • 3 years' sales or business development experience in digital advertising/marketing.

  • Proven track record of exceeding quota through successful prospecting, solution selling, negotiating, and closing deals.

  • Strong knowledge and understanding of the digital advertising ecosystem, technologies, concepts, terms, and tactics.

  • Familiarity with traditional direct and/or data-driven marketing principles

  • Preferable rolodex of contacts

  • Independent, proactive, forward-thinking, creative problem solver, results-oriented.

  • Strong verbal/written communication skills.

  • Exceptional client-facing and presentation skills.

  • Ability and willingness to travel 25-50%.

Experian is the leading global information services company, providing data & analytical tools around the world. Operating at the center of Big Data since before the phrase was coined, few companies can offer information services on the same scale. We've been named one of the "World's Most Innovative Companies" by Forbes for 4 years in a row. We support clients in over 80 countries and employ 16,000 people in 37 countries.

Experian is an Equal Opportunity Employer. Anyone needing accommodation to complete the interview process should notify the talent acquisition partner. The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Account Executive

Sovrn

Posted 3 days ago

VIEW JOBS 4/19/2019 12:00:00 AM 2019-07-18T00:00 About the Role Reporting to the VP of Demand, the Sr. Account Executive is responsible for long-term growth and success of Sovrn's top buyers. This is a highly visible, client facing position responsible for driving revenue through a broad range of activities including prospecting; leading business discussions with top partners; developing growth strategies; negotiating direct deals; driving contract negotiations to completion and managing quarterly business reviews. What you'll be doing * Preparing, analyzing, and conducting a monthly and quarterly business review of Sovrn's buyers * Secure/grow relationships with buyers and demand partners * Evaluate the ad tech market for new ideas and opportunities that will contribute to the company's business strategy and growth * Build strategic growth plans for new partnerships that increase supply adoption; entice buyers to test new offerings and explore deals; prompt buyers to expand budgets; and ultimately drive revenue to Sovrn * Work collaboratively with Ops, Data, Supply, and Demand AM's to execute your strategy and achieve growth targets * Coordinate and manage partner on-boarding and integration process * Systematically foster executive relationships articulating and reinforcing Sovrn's unique marketplace position * Serve as Sovrn's evangelist to new demand sources by providing education on our unique supply * Conduct regular business reviews with new partners to grow revenue and strategic alignment * Be a thought leader and stay current on industry trends via research, networking, attending conferences, etc. * Gathering critical information from meetings with various stakeholders and producing useful reports More about you * A strong understanding of the programmatic ecosystem and value chain * 7+ years of online advertising experience having interfaced with ad tech companies through a role at a DSP, SSP, ad network, data company, or ad exchange * Ability to successfully lead all aspects of a partnership (executive meetings, business development discussions, contract negotiations, account planning, aligning tech resources, and discerning the viability of an opportunity) * The ability to create and formulate a partnership vision, strategy, and execute on a plan * Deep understanding of the needs of both buyers and sellers to effectively manage the relationship and identify new areas of revenue growth * Experience developing compelling business cases based on evaluating the buyers needs and mapping to the company's product offering * Practical experience supporting and servicing partners using advertising products and technology * Experience building long-term personal relationships and overcoming challenging issues in productive ways * Excellent teamwork and communications skills – both inside and outside the company – in order to achieve results At Sovrn, we work hard and we work fast while doing the best work of our careers on challenging projects that provide indispensable value to our publishers, partners, and buyers. You can do amazing work here. It's up to you to make it happen! If you're confident, hard-working, innovative, well spoken, proficient in managing multiple tasks, have a positive attitude, self-motivated, and you're scrappy, then we want to talk to you! About Sovrn We spend a great deal of our time online. Whether it's for information, commerce, or entertainment, each of us has come to depend on what we research, discover, and share. Publishers – those who create and curate content – are what makes the Internet great. Yet these publishers practice their craft largely alone, in siloes – without reference points or insightful understanding about where they sit in the grand scheme of things. To add to the challenge, once a Publisher's content is in the wild, then the task of building engagement, growing a loyal following and enriching the engagement with that following can sometimes feel like shots in the dark or worse, a black box. Moreover, making money from their craft can be a complex task for any independent publisher who might prioritize generating content first and money second. Sovrn believes that independent publishers are the Internet's vibrancy. As a partner and advocate to tens of thousands of independent publishers, Sovrn provides tools, technologies and services that help publishers (1) make money; (2) get distribution to grow their audience; and (3) access a massive data commons providing extraordinary insights. The landscape of content networks, adtech vendors, and the myriad of buy-side / sell-side companies can be a complete maze for any reasonable person to decipher. Sovrn cuts through the noise and simplifies things with a basic, straightforward mission: Help content creators do more of what they love to do and less of what they don't. Sovrn New York NY

Sr. Account Executive-Advanced TV

Experian