Posting Title: Sr. Account Executive-Advanced TV
Organization: MS-Targeting Sales
Experian is the market leader in data for addressable TV and this position works directly with the largest players in the advanced TV ecosystem who use Experian data and linkage solutions to deliver targeted advertising campaigns. This position is essential to providing guidance around advanced data and making sure campaigns are executed quickly and efficiently.
This position is responsible for proactively managing the day to day relationships within an assigned set of clients and prospects in the television vertical. You will be responsible for engaging and supporting client contacts to ensure the seamless execution of the Targeting solutions and services, expanding business relationships and also driving growth and upsell opportunities within the existing account base. This role is highly suited for those individuals that are committed to progressing towards a Sales Account Director or Business Development Executive role within Targeting Sales
In this "hunter" role you will actively pursue new business opportunities. You will be accountable for revenue growth, relationship management, and client renewals
Management of existing customer relationships in order to drive execution of projects related to TV advertising campaigns
Daily "quarterbacking" of client's projects/campaigns to ensure flawless execution of projects and acting as the liaison between the client and internal departments. Coordinates resources to ensure client satisfaction and ROI
Educate and inform clients/prospects on new and existing data assets and audience recommendations with ongoing consultation to clients to uncover business challenges and offer data recommendations. Utilize product experts as a resource.
Communication with clients is frequent and fast moving -includes weekly status calls with and occasional travel to client locations (primarily NYC)
Works with TV Team to develop solutions that helps solves Targeting clients' advertising objectives. Advises client on data best practices and address gaps/opportunities
Personally responsible for achieving a sales revenue quota in conjunction with Account Director.
Collaborates on account planning with Account Director to identify data sales opportunities
Execute basic contracts for standard products and services
Responsible for regular status calls with Sales Leadership with existing portfolio
Works with Service Delivery team to scope out projects and then work with Pricing to discuss project and obtain price quote.
Work cohesively with operations, solution support, product management and marketing personnel to ensure product and service education is delivered to assigned portfolio
Works with wide range of internal groups - Operations, Legal, Compliance and Finance
Gather industry information within assigned portfolio. Including subscribing to industry newsletters, trade magazines etc
Develop highly effective relationships across all client/prospect base and internal departments
Drive new business sales for all Experian marketing services products and services and exceed budgeted quota.
Develop active, growing pipeline of opportunities for pursuit.
Act as primary point-of-contact for client relationships, requests, projects, and RFPs.
Act as primary advocate within Experian's Marketing Services
Skills and Qualifications
BS/BA or equivalent experience is necessary
2 years of sales/marketing experience
TV industry experience is highly valued. Agency or digital marketing experience is also helpful.
Demonstrated ability to use customer service skills to grow and cultivating client relationships
Ability to manage multiple fast moving projects essential
Demonstrates a broad understanding of the advanced TV space and ad tech ecosystem
Ability to analyze data and present industry specific insights to clients
Proficient in Microsoft Office Suite
Ability to travel approx. 20% of time (assuming not located in NYC)
3 years' sales or business development experience in digital advertising/marketing.
Proven track record of exceeding quota through successful prospecting, solution selling, negotiating, and closing deals.
Strong knowledge and understanding of the digital advertising ecosystem, technologies, concepts, terms, and tactics.
Familiarity with traditional direct and/or data-driven marketing principles
Preferable rolodex of contacts
Independent, proactive, forward-thinking, creative problem solver, results-oriented.
Strong verbal/written communication skills.
Exceptional client-facing and presentation skills.
Ability and willingness to travel 25-50%.
Experian is the leading global information services company, providing data & analytical tools around the world. Operating at the center of Big Data since before the phrase was coined, few companies can offer information services on the same scale. We've been named one of the "World's Most Innovative Companies" by Forbes for 4 years in a row. We support clients in over 80 countries and employ 16,000 people in 37 countries.
Experian is an Equal Opportunity Employer. Anyone needing accommodation to complete the interview process should notify the talent acquisition partner. The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.