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Sr Account Executive - Dgmn
Dollar General Corporation
Goodlettsville , TN 37070
Posted 2 months ago
Work Where You Matter
At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview
General Summary:
This person will be accountable for selling and stewarding $10-20MM in Topline Media Revenue for DGMN, help us access new media buyers and budgets, and build the relationships which will provide long term alt-profit growth for DG.
Job Details
Duties &
Responsibilities:
- Owning a book of business and driving the selling cycle with a portfolio of CPG clients including working with different groups that own advertising and marketing budgets (Shopper Marketing, Ecomm teams, Shopper Agencies, National Agencies of Record, Digital Teams).
- Fostering trusted client relationships.
- Identifying opportunity using shopper insights and bringing forward media recommendations leveraging the DGMN portfolio of tactics to achieve the CPG objectives.
- Overseeing the development of proposals, terms, deliverables and ensuring all campaigns meet all deadlines throughout the sales to market execution cycle.
- Ensuring proper set up and intake of pipeline in Salesforce and right inputs collected to enable media buyers and DGMN's creative studio.
- Collaborating internally with a network of support functions including Product, Operations, Media Buyers, Media Planners, Insights, and Data Science to deliver the best of DGMN to our clients.
Qualifications
Knowledge, Skills, & Abilities:
- Experience in consultative selling, with proven ability to deliver sales results.
- Experience engaging with retailers and CPG clients across marketing verticals, including Ecomm, Trade, Shopper Marketing and Digital Media.
- Comfort interpreting closed-loop media measurement tying marketing to sales using retail data.
- Proven client leadership skills; ability to develop relationships and influence.
- Analytical acumen to make decisions; understand and optimize media campaigns.
- Strong interpersonal skills and ability to internally partner on behalf of the client.
- Effective and proactive project management skills.
- Ability to articulate and translate client objectives to build a media plan.
- Strong understanding of digital and social platforms as well as their use in marketing.
- Excellent communication, presentation and interpersonal skills.
- Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
Work Experience &/or Education:
- Bachelors' degree B.A. / B.S or equivalent work experience.
- 4+ Digital media and advertising experience ideally within the Retail Media space.
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