Sr. Account Based Marketing Manager

Description

We're innovators, changemakers, and collaborators. We're more than just a software company - we're pioneers in cloud and AI who deliver magical experiences that make our customers' lives easier. We're revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

The Sr. Account Based Marketing Manager plays a key role in the management and execution of AppFolio's target account strategy. This role will partner closely with the marketing, business development, and sales teams to facilitate data-driven account targeting and orchestration, including 1:1 and 1:few campaigns, that drive demand and increase engagement & Sales opportunities within our top tier accounts and strategic territories.

Your impact:

• Identify and prioritize target accounts using a data-driven approach, in partnership with Sales to support their outbound strategy and overall business objectives

• Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate

• Research & craft personalized programming tailored to individual accounts leveraging persona pain points and challenges

• Develop & execute scalable campaigns that allow us to drive engagement within our priority segments

• Create a connected, customer-first experience at regional and national events to promote awareness and drive demand

• Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed

• Communicate ABM program performance and status of top accounts to key stakeholders and leadership

Qualifications:

• Experience working at a B2B technology company, preferably SaaS

• A strong partner who can collaborate cross-functionally, manage by influence, and hold your own in discussions with senior leaders

• Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards

• Experience using Project management tools to keep projects on track and ensure they are completed on time

• A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.

• A Self-starter who can initiate and complete new projects, measure the impact and scale as necessary

Must have:

• 5+ years of experience in field marketing or marketing

• Deep understanding of marketing channels and tactics to leverage in account-based initiatives

• Experience with Salesforce, SalesLoft, Quip or similar tools

• Some travel to regional or national events

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $107,000.00 - $161,000.00

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio.

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