Sports & Entertainment Marketing Manager - Entertainment/ Influencer

Overview

PepsiCo is seeking a dynamic, highly collaborative, and creative marketer with a passion for partnership marketing across the Influencer Marketing industry. The ideal candidate will have experience in influencer partnership marketing - including working with talent/agencies, contract negotiation, and communication marketing (advertising, creative development, or PR) - with a bonus of experience working within traditional celebrity talent/entertainment.

This individual must be a consumer-centric marketer who has strong executional skills, can effectively collaborate with and manage cross functional and agency partners, and thrives within a fast-paced environment.

The role sits on the PepsiCo Sports & Entertainment team overseeing partnerships across the Celebrity, Music, Influencer, and Gaming space. As a member of the Entertainment+ team, the role will be responsible for working across the PepsiCo North America portfolio to develop influencer strategies , identify, negotiate and manage partnerships across the influencer ecosystem on behalf of our brands. This role will require a candidate who has flexibility in their role to manage multiple active workstreams and can operate as an owner of their function while leading a strategic point of view across the portfolio.

Responsibilities

• Responsible for helping co-create standardized processes, consultancy, and recommendations for new partnerships in the influencer space.
• Work with brand and agency partners to co-develop influencer strategies based on brand objectives and key KPIs.
• Develop and oversee new creator/influencer strategy and strategic partnerships across the PepsiCo portfolio. Collaborate with multiple individual brand teams across the PBNA portfolio of products - including MTN DEW, Gatorade, Rockstar Energy, Frito Lay and more.
• Develop strategic recommendations and lead partnerships from the ideation phase through execution of contracts and deliverables.

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100.

• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.

• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• BA required.
• Minimum of 5-7 years prior marketing experience in marketing and/or entertainment industry (brand and/or agency).
• Demonstrate work experience and expertise in entertainment marketing.
• Deep passion for entertainment and/or influencer content and developing ideas that drive connection with consumers.
• Proven ability to effectively collaborate, communicate, and influence internal and external teams.
• This position is limited to persons with indefinite right to work in the United States.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement