Sponsorship And Social Media Coordinator

JOB SUMMARY: Under the supervision and direction of the Marketing & Public Relations Manager, the Sponsorship & Social Media Coordinator responsibilities include solicitation, negotiation and execution of all major park district partnerships while maximizing sponsorship revenue, creating social media content; including text posts, video and images for use on social media. The H-F Park District's mission statement is "to enhance the quality of life through diverse recreational opportunities, facilities and parks while caring for the environment".

ESSENTIAL JOB RESPONSIBILITIES

• Provide outstanding customer service to our internal and external guests by providing friendly, responsive, courteous and helpful service.

• Successfully launch and implement sponsorship program. Work to evaluate, refine and improve sponsorship strategies and further develop the overall sponsorship program.

• Meet with appropriate staff as needed to discuss ways to maximize all partnerships, review status and leveraging possibilities of current relationships.

• Develop and implement overall sponsorship sales strategy.

• Identify and continually update prospect list.

• Arrange meetings with interested sponsor prospects.

• Tailor sponsorship sales materials and promotional programs to targeted categories and companies.

• Prepare all sponsor sales materials including proposals, contracts, and promotional agreements.

• Negotiate sponsorships and review all deals.

• Create sponsorship activation timetables well in advance of scheduled events.

• Build and maintain a social media strategy.

• Coordinate sale of advertising space on district's marketing collateral including, but not limited to, seasonal brochures.

• Photograph/record video at Park District events during normal business hours, plus weekends and evenings as necessary.

• Coordinate marketing and promotional efforts via social media of all departments while establishing and maintaining cooperative working relations with all district staff.

• Adheres to all the policies and procedures.

• Active participant in professional development opportunities including, but not limited to, IPRA and SSPRPA.

• Attend conferences, workshops and seminars.

• All other related job duties as assigned by the Marketing & Public Relations Manager.

COGNITIVE SKILLS REQUIRED:

• Must be able to read, write and organize materials.

• Ability to work in teams and independently with all types of people.

• Must be able to troubleshoot and solve problems in the best interest of the park district.

• Ability to exercise good judgment in keeping with the mission of the park district.

• Must be a self-starter willing to work with minimal supervision.

JOB SKILLS AND QUALIFICATIONS:

• Proficient with Word, Excel, PowerPoint, Outlook and budget management best practices preferred.

• Advanced knowledge & experience with social media platforms including Facebook, X (formerly known as Twitter), Instagram, TikTok, LinkedIn and YouTube preferred.

• Exceptional communication, organization & time-management skills.

• Initiative, persistence, creativity, and the ability to be a positive park district ambassador.

• Proficient in writing, photography, advertising, marketing, promotion, proofreading, video, social networking, etc. preferred.

• Experience with Adobe Creative Suite and understanding of design best practices a plus.

EDUCATION AND TRAINING:

• Bachelor's Degree in Communication, Marketing, Journalism, Public Relations, Advertising or other related field preferred

• Three years' experience in Public Relations or Marketing preferred

• Must have a valid driver's license.

PHYSICAL REQUIREMENTS:

STANDING: Often

SITTING: Extended periods of time

LIFTING: Occasional - 20 lbs.

STOOPING: Occasional

REACHING: Occasional

CLIMBING: Occasional

VERBAL: Must be able to communicate one on one and in a group setting

VISION: Must be able to read, write and use a computer regularly

HOURS:

The Sponsorship & Social Media Coordinator will generally work weekdays from 9:00 AM until 5:00 PM plus evenings and weekends as needed for event coverage