Specialist Web Marketing

Pearson Harrisburg , PA 17101

Posted 2 months ago

Specialist Web Marketing - ( 2112280 )

Description

We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Job Summary

This role will work closely with our marketing and strategy leadership to identify and curate content and manage the development/revision process as part of our broader web development initiative. The ideal candidate will have expertise in helping to build or reengineer websites, based around a solid understanding of SEO, UX, buyer behaviors and user journeys.

Duties/Responsibilities

  • Constantly focused on what can be done to improve website conversion, analyzing user behavior and implementing A/B tests.

  • Act as a champion of alignment with your cross-functional team to explain the reasoning for strategy and promote user awareness and team collaboration.

  • Work with marketing strategy, technology and creative to build and manage web content development plan (including documentation, tracking, production management) and an editorial calendar based on strategic goals, business priorities, product launches, and other events.

  • Oversee content development process, working with colleagues across marketing strategy, technology, and creative.

  • Work in conjunction with marketing strategy and product experts to ensure content aligns with overall strategy

  • Develop and maintain a solid understanding of the CMS to provide continuous productivity.

  • Understand the dynamics of the digital marketing ecosystem and extract key trends, topics, and content themes that will help us engage our audience.

  • Understand site mapping, user pathways, and information architecture, in collaboration with SEO, design, and others.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Required Skills/Abilities

  • Must have exceptional writing skills, be detail-oriented, and able to balance multiple priorities. You will be responsible for ensuring all content is accurate, on-brand, and on-time.

  • Effective communication skills: verbal/written/presentation

  • Highly motivated, self-starter that can work proactively with minimal supervision

  • Strong independent judgment and decision-making skills

  • Strong organizational and time management skills with the ability to manage multiple projects and assignments simultaneously and deliver them on time

  • Must have the ability to interact with all levels of the organization (technical and non-technical)

Education and Experience

  • 2 years of proven experience in content marketing

  • Experience working on web site development initiatives

  • Bachelor's Degree in Marketing, Communications, Journalism or related field preferred

#LI-POST

Primary Location : US-RE-Remote

Other Locations : US-IA-Iowa City, US-MA-Boston

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : North America

Employee Status : Fixed Term

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : No

Job Posting : Sep 7, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2112280

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Specialist Web Marketing

Pearson