Specialist, Social Media Content

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

#TeamGNC is looking for a dynamic content creator to join our social team as Social Media Content Specialist! In this role, you will be responsible for conceptualizing, creating, and editing thumb-stopping short-form social video content (think TikTok, Reels, YouTube Shorts) for GNC's brand handles. The Content Specialist should live and breathe all things social, have a constant pulse of what's trending, and a passion for storytelling in relevant ways through content creation. This role reports to the Manager, Social Content & Engagement and will work closely with Social Media Engagement Specialist (for trend-based/relevant content creation and engagement opportunities).

If you have a big personality, thrive both in front of and behind the camera and aren't afraid to push the boundaries- this role is for you!

JOB RESPONSIBILITIES:

• Responsible for ideating, creating and executing engaging/relevant short-form video content for GNC brand handles across TikTok, Instagram Reels and YouTube Shorts (and other emerging platforms, as needed).

• Bring creative, out-of-the-box, engaging content ideas

• Ability to shoot and edit and publish social video content; including natively within TikTok/Instagram/YouTube platforms

• Comfortable in front of the camera (social media personality) and working with others for video shoots

• Work cross-discipline with creative team and studio team, as needed

• Manage review workflow with various team members, as needed

• Enhance GNC brand visibility in an AUTHENTIC and RELEVANT way through content creation

• Proactively identify emerging trends (trending sounds, content trends, etc.) and activate quickly in a way that is relevant, but also is authentic to the GNC brand

• Work closely with Social Engagement Specialist for trending engagement and content opportunities

• Work closely with cross-discipline teams to ideate and execute short-form content for key campaigns, launches and initiatives.

• Support Manager, Social Content & Engagement with planning and managing content calendar (planned content)

• Manage content calendar on day-to-day basis to work in real-time/trend-based content on a daily basis (proactive content)

• Monitor and engage with third-party brands, third-party influencers/athletes and third-party brand fans when appropriate

• Trend and social listening monitoring and analysis to find trends, opportunities or engagement moments

• Coordinate with cross-discipline teams for social content supporting GNC in-store events, influencer events, PR/Media sponsorships, etc.

• Work closely with Manager, Social & Engagement to manage reporting and provide/act on optimizations

Competitive Candidates will demonstrate:

• Proven experience in creating content on TikTok, Reels or YouTube Shorts either for a brand or personal channel

• Outstanding knowledge of social trends, cultural trends and social platforms

• Ability to be a quick thinker and ability to translate social trends in a way that works for brand storytelling

• Ability to be authentic and humorous

• Meme-creating abilities is a plus!

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, PR, or related field

• 1-2+ years of social media or relevant experience in marketing, communications or PR.

• Demonstrated passion for the Social Media and digital content space and have a deep understanding how consumers engage with and consume content on the various platforms.

• Deep passion and understanding of social media and the modern day consumer - you GET social.

• Proven ability to shoot and edit short-form video content for social media.

• Thrive in a fast-changing, collaborative environment where people are driven, enthusiastic, and not afraid to take risks.

• Understanding of how to translate brand values to social media personality in a way that is engaging and authentic.

• Outstanding attention to detail.

• Extremely savvy and knowledgeable of social media trends, innovations, and technology.

• Excellent interpersonal skills and the ability to build effective internal and external relationships and influence change.

• Experience with social media management tools is a plus.

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer