Specialist - Property Marketing, Multifamily

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company's esteemed annual list of the World's Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

As Specialist, Multifamily Property, Marketing with Hines, you will support the formulation and execution of Hines' national multifamily marketing strategies by developing and implementing programs and initiatives for stabilized properties within the Hines' multifamily management brand, creating tactical advertising and marketing strategies to support each individual property, and integrating media and property marketing technologies that enhance the visibility and presence of each community.

You will work closely with local project and regional operations teams to develop a clear vision and marketing strategy for each community, tailored to each specific local audience, while simultaneously aligning the properties with a portfolio-wide strategy.

You will be passionate about understanding the latest multifamily marketing trends and emerging technologies to support effective promotion and leasing of projects in exciting and engaging ways. You will be a true collaborator, sharing these insights and best practices with marketing and communications peers across the organization

You will oversee and coordinate the creation of branding and marketing materials to support best-in-class properties with the goal of achieving sales and leasing success. You will be comfortable offering guidance and feedback on topics/deliverables including print and digital advertising, brand strategy and positioning, visual identity, brand standards, stationery, brochures, websites, and social media. Responsibilities include, but are not limited to:

• Support the development and implementation of annual marketing plans, coordinate advertising and promotional marketing campaigns, and execute marketing activities and programs to achieve revenue and business development goals

• Leverage data to make budget recommendations for successfully marketing stabilized communities and acquisitions

• Strategically monitor property performance via Entrata and GA4 and provide marketing recommendations to increase lead generation

• Confidence in reviewing paid search and social performance campaigns and providing feedback on performance to agency partners

• Provide operations with weekly and monthly marketing reports as needed, giving insights beyond the numbers and telling a story with data

• Exemplify the definition of customer service to our internal and external partners

• Find excitement in training and partnering with on-site leasing and marketing teams to further marketing education and best pratices

• Keep abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training programs, business meetings, conferences, and other events, researching and/or subscribing to the internet or other professional publications, and/or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.

Qualifications

Minimum Requirements include:

• Bachelor's degree (or equivalent) from an accredited institution

• Three or more years of experience in marketing in commercial multifamily real estate or related field

• Experience working in multifamily marketing with vendor and agency oversight and management

• Excellent project management and planning skills

• Strong attention to detail with an eye for beautiful creative

• Ability to work under pressure and manage multiple deadlines

• A strong team player and ability to work in a dynamic, matrixed organization

• Ability to interact with senior leaders, project teams and team members with knowledge and diplomacy

• Familiarity with social media (Instagram, Twitter, Facebook, YouTube, LinkedIn) and associated advertising platforms

• Experience working with property management/marketing platforms, e.g. Entrata, Yardi

• Must be able to travel up to 20% of the time

• Compensation: New York - $68,500 - $85,700; Houston, Chicago, & Boston - will be determined based on experience

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects - all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2024.

¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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