Specialist, Media

Overall Job Summary

This role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.

Essential Duties and Responsibilities (Min 5%)

• Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.

• Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.

• Support onboarding of future performance channels in social media (i.e.TikTok)

• Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms.

• Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives.

• Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing.

• Complete media stretch projects and other tasks as assigned.

Required Qualifications

Experience: 2-3 years of paid media experience (Google, paid social, and/or programmatic media) preferred on a marketing team or agency.

Education: Bachelor's degree. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Strong organizational and project management skills.

• Proficiency in Google Ads and other digital marketing tools preferred.

• Excellent communication skills and the ability to collaborate with cross-functional teams.

• Analytical mindset with the ability to interpret data and make informed decisions.

• Strong Excel knowledge

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting

• Standing (not walking)

• Walking

• Kneeling/Stooping/Bending

• Reaching overhead

• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.