NBC Universal 1221 Avenue of The Americas , NY 14620
Posted 2 months ago
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The Marketing Specialist is responsible for supporting the One Platform Development
This position reports into a Manager.
About The Job
From custom in-show integrations to multi-platform 360 campaigns, the OPD Live Events team works on the WWE across a multitude of NBCU platforms and with the WWE organization itself, to develop and execute revenue generating marketing solutions for clients that entertain & inspire our audiences and fans.
The Marketing Specialist will work with key WWE stakeholders, internally and externally, across linear, social, digital, experiential and streaming to ideate & execute custom marketing and sponsorship elements on WWE RAW, WWE NXT 2.0, and other WWE and Live Events programming.
Duties and Responsibilities
PARTNER COMMUNICATION & FACILITATION
DEVELOPMENT AND EXECUTION OF SALES MARKETING MATERIALS:
Support and contribute to the development of multi-platform sales materials across WWE, including show one sheets, customized marketing opportunities, show clips, idea libraries, network rollouts, etc.
Assist on RFP and proactive marketing requests and marketing projects in execution by liaising with all appropriate internal & external groups, including the WWE organization, One Platform Marketing (OPM), Sales, Agencies, Clients, Production, Consumer Marketing, Network & Show leads, Legal, and Research
Attend and participate in team brainstorm meetings, to collaborate on designing innovative and compelling multi-platform brand programs - while gaining an understanding of NBCU's networks, programming and capabilities
POST-SALE AND CAMPAIGN SUPPORT:
Lead & manage turnkey & custom campaigns with WWE, sales, agencies and clients
Liaise with key internal & external stakeholders on the tracking and coordination of branded products and materials; manage timelines & budget
Manage the post-sell process (recap presentations, clips, air checks and digital links and screenshots) to track program activation
MARKETPLACE INTEL + TEAM SUPPORT:
Collaborate and keep team informed of competitive market, industry insights, ad sales marketplace trends and potential growth areas
Assist in organizationally driven team support, i.e. create meeting agendas, distribute meeting recap notes, update tracking systems (Monday.com, OneNote status) of RFP and activations
Administer invoice process and work directly with Ad Sales Finance to manage client billing for partnerships
Bachelor's Degree, or equivalent work experience
3+ years of experience in marketing or ad sales at agency, client, media or production company - or applicable internship experience
Skilled in PowerPoint and other MS Office programs
Must be willing to work in New York, NY
Willingness to work overtime
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Fan of WWE properties and programming
Strong organizational skills - ability to manage multiple projects simultaneously with attention to detail
Excellent writing skills including presentation development
Familiarity with tracking platforms such as (but not limited to) Monday.com
Highly innovative and motivated with positive outlook and team-oriented attitude
Preferred internship or experience with an advertising or creative agency, client and/or media publisher/production company
Understanding or awareness of advertising within all platforms of the lifestyle media space, including social media
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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