Specialist 3, Marketing Communications

Western Digital Corp Milpitas , CA 95035

Posted 2 days ago

Back to Search Results

Specialist 3, Marketing Communications

Location: Milpitas, California

Req ID: JR-9999036480

Apply for this Job

Description

Western Digital

We deliver the possibilities of data. YOU define what's possible.

Playing a key role on the Marketing Communications Worldwide Consumer Brands team, the Marcom Manager is the primary interface between brand marketing, creative design, production and regional marketing teams. While supporting brand strategy, the Worldwide Consumer Brands team's success relies on synthesizing all cross-functional objectives to create and deliver highly effective outbound product and marketing assets aimed at the consumer as well as proactively communicating team projects and status to/from regional teams, project workflow to all stakeholders, driving asset development schedules, understanding product marketing direction, and driving project reviews.

ESSENTIAL DUTIES AND RESPONSIBILTIES:

  • Driving and implementing the Marketing Communications Plan, initiation and development of retail marketing assets including retail packaging, tools and programs from initiation and direction to production hand-off, and includes maintenance of those marketing assets in the digital library.

  • The Marcom Manager will work cross-functionally to communicate and proactively drive timelines, packaging and digital asset development, and will be the subject matter expert for the Mobile Storage Solution product line.

Key Duties:

  • Develop worldwide marketing collateral, sales tools, digital and printed assets (heavy focus on retail packaging) and manage the digital asset library for specific product lines

  • Set and drive project workflow and schedules for responsibilities; review and proactively communicate team development schedules to cross-functional parties

  • Drive and manage bi-weekly team update calls with all regions, consistent email communications

  • Represent Marcom in assigned cross-functional staff, launch and/or committee meetings

  • Partner with Product, Web and Channel Marketing teams as well as IT management to help drive communications programs and web content

  • Control quality of deliverables, following checks and balances systems to ensure accuracy

  • Contribute to the marketing strategy for the Worldwide Retail Marketing Communications team

  • Consistently research, identify and share current industry design trends in the retail environment

QUALIFICATIONS:

  • BS/BA. Marketing, Advertising.

  • Minimum 3 years retail packaging experience in any of the areas below

  • Agency experience: (Branding, Graphic Design, and Advertising)

  • Account Executive

  • Traffic manager

  • Graphic designer

  • Project Manager

  • Marcom Manager

  • Microsoft Office proficiency

  • Ability to manage multiple projects, deliverables and deadlines simultaneously

  • Good understanding of branding and marketing communications strategies and tactic

  • Excellent sense of design, composition and aesthetics

  • Solid knowledge of Project Management practices and techniques

  • Excellent organizational, interpersonal and communication skills

  • Good understanding of retail packaging, graphic design, pre-press, printing

At the forefront of flash memory storage, industry-leading SanDisk-branded integrated and embedded solutions deliver the possibilities of data for data centers and mobile devices, enabling fast and reliable data access. SanDisk, WD, HGST and G-Technology brands position Western Digital as the world's largest data storage company and flash memory leader.

Western Digital is an equal opportunity employer. We are committed to providing equal employment opportunity for all applicants and employees. Western Digital does not unlawfully discriminate and complies with the laws and regulations set forth in the following EEO Is The Law poster: Equal Employment Opportunity Is The Law.

Western Digital participates in the E-Verify program in the US. For more information click here. Este empleador participa in E-Verify.

Posting Notes: [[country]] || [[mfield1]] ||[[custReqType]] ||[[filter3]] ||[[custInternType]] ||.||

Share:

Apply for this Job

Don't see what you're looking for?

Join our Talent Network


Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Of Marketing HighSpeed Optical Communications P

Intersil Corporation

  Posted 3 days ago

VIEW JOBS 5/21/2018 12:00:00 AM 2018-08-19T00:00 Renesas Electronics is seeking an experienced leader to fill this highly visible global role. Renesas is a leading supplier of high-speed laser diodes and photodetectors used in telecom and datacom communication systems. The ideal candidate is a motivated leader, and will bring significant ability in defining and executing a strategy for optical products in the Ethernet market. The candidate will be responsible for identifying product opportunities and specifying new products, as well as driving the revenue and profitability growth of a successful group in a high-growth market. The candidate will evaluate ideas, and convert promising ideas into definitions, delivering complete product business plan proposals in coordination with the engineering teams to the executive team. This position requires a close working relationship with customers and requires International and domestic travel. The position is based in Milpitas, CA. Responsibilities: * Works with customers, Field sales team, FAEs, Application engineers and development engineering teams to plan roadmaps, specify new products and identify opportunities. * Develops competitive analysis, market analysis, identify gaps and pain points, and define plans and directions to drive solutions with clear value proposition and differentiation. * Investigates new product ideas. Create system level requirements, perform requirement and tradeoffs analysis, and work with the line managers to create detailed product definitions. * Develops comprehensive business and financial plans and validate them via customer engagements. Presents plans to the executive team to achieve approval of the business case. * Visit customers and partners to present the product roadmap, and act as an evangelist of the Renesas product portfolio. Influence customers and partners to engage closely with Renesas to solve the leading problems in the industry. Requirements: * BSEE or equivalent is essential; MSEE desired. * 15 years of industry related experience in high-speed Ethernet products or systems * Successful track record of defining and marketing products, with concrete business exposure. * Deep understanding of Ethernet, telecom and datacom business trends, technology, competitors, ecosystem, and customer needs. * Experience working and negotiating with 3rd party partners. * Exceptional communication skills: presentation creation/delivery, public speaking, and written. * Outstanding leadership skills with strong drive and ability to take ownership to accomplish objectives. * Ability to influence and convince internal and external customers. Desired Skills & Experience: * Familiarity with Japanese language is a plus. Intersil Corporation Milpitas CA

Specialist 3, Marketing Communications

Western Digital Corp