Social Strategy Manager

Ocean Spray is hiring for a(n) Social Strategy Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.

Position Location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.

The Social Strategy Manager serves as a strategic, creative, and collaborative partner to fellow marketing team members and cross functional partners. This position will lead how Ocean Spray interacts and capitalizes on cultural trends to enhance the brand narrative across owned channels (social, website, influencers, email). Serving as the ultimate trend-spotter and content strategist, a primary focus for this role is building authentic, human connections with Ocean Spray consumers. A passionate creative storyteller who has initiative to bring ideas to life at the speed of culture. Not afraid to fail and is willing to make optimizations based on key learnings. Must be an expert with all social channels and has the desire to continually learn in the ever-changing social environment.

A Day in the Life...

Social/Digital Strategy

• Works cross-functionally to develop strategies, guidelines, and best practices for Ocean Spray's owned channels

• Develops insights based on social media listening - within owned channels and beyond

• Identifies key cultural trends that Ocean Spray can authentically capitalize on across owned channels

Social/Digital Creative Execution

• Creates quarterly and monthly owned channel briefs and calendars that align brand with brand objectives and creative campaigns, and integrated marketing plans

• Manages scheduling of social posts across all channels

• Works closely with Ocean Spray's creative design team to execute content for owned channels (for quick turn social content needs may assist with concepts, scripts, and filming of short-form videos)

• Builds, executes, and manages Ocean Spray's always-on and campaign-specific influencer programs

• Writes paid and organic social copy in brand tone of voice, as needed

• Leads community management efforts with Ocean Spray's social channels

• Develops FAQ social response library and trainings for consumer response agency, as needed

• Manages collaboration with consumer response agency, legal team, and corporate affairs, and PR team lead to ensure questions, comments, and complaints are addressed promptly and accurately

• Looks out for culturally relevant trends and proactive community management opportunities

• Acts as an integral part of integrated campaign planning for key marketing windows, working closely with agency partners to develop and achieve KPIs

• Stays abreast to the ever-changing social landscape, continually learning in-app creator tools, evolving platforms, ways to engage with consumers

Social/Digital Reporting

• Establishes goals and KPIs per channel and leads development of quarterly reporting. Makes recommendations and optimizations based on learnings

• Works closely with Media Analytics team member to review data relating to paid, owned, and earned channels to build succinct and strategic story for leadership as requested and regular reporting needs

What We Are Looking For:

Required

• 5+ years of relevant experience, including experience with digital marketing - on either agency or client-side

• Expertise with social channels, especially in-app creator tools

• Strong MS Excel, PowerPoint and Word skills

• Strong written and verbal communications skills

• Strong organizational and project management skills

• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

• Experience in the Food/Beverage space is a plus

• Experience with social management tools like Sprinklr, Bazaarvoice, etc. is a plus

• Experience managing influencer programs is a plus

• Experience collaborating with internal and external teams is a plus

• General understanding of tactics living across marketing ecosystem including paid media, PR, partnerships, and shopper, etc. is a plus

Education:

Bachelor of Arts (Required)

Work Experience:

At least 5 Years of Experience

Benefits:

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs

• Health, Dental and Vision insurance

• Health savings account

• Flexible spending account

• Life and accident insurance

• Employee assistance program

• Telehealth services

• Fertility benefits

• Transgender benefits

• 1:1 health coaching and more

• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end

• Short-Term Incentive/Performance bonuses

• Flexible scheduling options

• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)

• Holiday pay for 12 holidays

• Career development and growth opportunities

• Tuition/Education assistance programs

• Access to LinkedIn Learning

• Scholarship programs for children of employees

• Parental leave

• Bright Horizons Family Solutions

• Back-up care, tutoring, etc.

• Adoption assistance

• Bereavement leave

• Up to $300 fitness reimbursement

• Up to $300 massage reimbursement

• Employee appreciation events

• Employee discounts

• Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• Grower Mindset

• We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.

• Sustainable Results

• Guided by purpose, we are focused on delivering results for our grower-owners.

• Integrity Above All

• We are ethical, doing the right thing for our grower-owners, customers, consumers and each other

• Inclusive Teamwork

• We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.