Social Strategist, North America

Riot Games Los Angeles , CA 90009

Posted 2 months ago

As Social Strategist, North America, you'll be focused on North American players within the Wild Rift and Riot Forge ecosystems, developing regionally targeted plans that ladder into global social strategies and building those plans with ownership. You'll uphold best practices, working within Riot's social ecosystem and processes to promote the dankness of our memes to players in Canada and the United States. You'll participate in crucial conversations within the community and work with creators within that community to amplify their awesomeness. You'll participate in an internal community of practice around social media, ensuring we're all pushing in the same direction and working from the same playbook when we talk to players on networked and partnered channels.


  • Demonstrate strategic insight to develop long term execution plans, translating North American goals into relevant social media programs

  • Act as the owner and advisor of multiple social channels for the North American publishing team, overseeing execution of global campaign work and development of original content for the region

  • Work with NA Publishing Leadership to understand regional goals and the global campaign beats

  • Identify challenges before/after regular business hours, when needed

  • Manage, optimize, and report on campaigns, working with senior team members, identifying needed adjustments and optimizations

Required Qualifications:

  • 5-7 years in social or digital media, at an agency or in-house

  • Experience implementing successful community campaigns with gaming audiences

  • Experience in social media tools and software (Spredfast, Sprinklr, etc.)

Desired Qualifications:

  • Undergraduate degree

  • Hands-on and strategic experience in digital/PR/social media

  • In depth knowledge and curiosity of digital media landscape

  • Experience within gaming/entertainment

  • Experience overseeing, optimizing, and executing social budgets across multiple platforms

For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Our Perks:

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.


It's our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).

Don't forget to include a resume and cover letter. We receive many applications, but we'll notice a fun, well-written intro that shows us you Dare to Dream and Execute with Excellence.

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Social Strategist, North America

Riot Games