Ashton Woods is more than just a home builder. We are blazing new trails in design, personalization and possibilities so we can build homes that reflect the unique people who live in them. The result is a home building experience that is more personal, more collaborative, and more empowering than our home buyers ever could have imagined. One that constantly pushes the boundaries of whats possible in home building.
From the sale of our first home in 1989 to being recognized as Builder of the Year by Builder & Developer Magazine in 2017, Ashton Woods is a builder positioned for the future. With the financial strength and management expertise required of next generation builders, we deliver what savvy home buyers seek in a new home: high design, high quality and a high level of personalization in prime locations.
Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Naples, Orlando, Phoenix, Raleigh, San Antonio, Sarasota and Tampa.
The primary role of the Social Content Strategist is to lead marketing strategy and execution of programs designed to drive and facilitate engagement with both current and prospective Ashton Woods and Starlight Homes customers via social platforms through the creation and curation of relevant content while also ensuring direct feedback from our customers is heard, answered, and acted on in way that supports the brand. This is a great opportunity to truly help shape the voice of brand on social. If you are a self-driven and ambitious digitally-savvy professional, and are ready to build, manage, and lead our new in-house social team, we would love to meet you!
Duties and Responsibilities (including but not limited to):
I. Manage social media marketing campaigns and day-to-day activities across relevant platforms to connect with current and prospective customers including:
Oversee internal and external resources to create demonstrable business impact via social channel marketing.
Develop relevant content topics to reach the companys target customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users while cultivating leads and providing warm-hand-offs to sales organization.
Create connections with influencers and perform outreach across platforms.
Oversee design and timely updates to evergreen content (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.), ensuring compliance to brand standards.
Ideate, plan and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to reviews.
Analyze key metrics and adjust strategy as needed.
Report on results and business impact of social to executive team.
II. Demonstrate ability to map out a comprehensive marketing plan and build a social content calendar. Drive strategies that are proven by testing and metrics.
III. Monitor trends in social media tools, applications, channels, design and strategy.
Implement ongoing education to remain relevant as platforms and usage changes.
Identify opportunities and threats in user-generated content surrounding the company. Report notable threats to appropriate management.
VI. Collaborate with division teams to ensure content is relevant and timely.
Work with subject matter experts to create, develop, and publish blog content for engagement and ongoing SEO.
Mange and leverage external resources to support internal efforts as needed.
Required Skills and Experience:
Minimum 4+ years experience in similar capacity in Marketing or PR capacity. Some agency experience preferred.
Completed Bachelors degree in a related field
Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Has a working knowledge of the blogging ecosystem and how to create relevant content for target audience.
Displays ability to effectively communicate information and ideas in written and video format.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.