Social Responsibility, Player Programs And Marketing Communications Lead

National Basketball Association New York City , NY 10022

Posted 4 months ago

At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.

Position Summary:

This position will oversee the communications strategy and execution for Social Responsibility (SR) and Player Development (PD) programs, Marketing campaigns and Diversity & Inclusion (D&I) efforts of the NBA, WNBA, 2K League and G League. This position will also oversee athlete storyline development, liaising with internal stakeholders, teams and player representatives with the goal of securing national and local coverage on an ongoing basis, and manage communications around celebrity-driven events throughout the year, including securing coverage in top-tier entertainment outlets.

Major Responsibilities:

  • Developing and overseeing strategic communications plans for all SR programs including NBA/WNBA Cares, NBA Voices, NBA/WNBA FIT, government affairs events and select international events

  • Managing communications strategy and media promotion for PD programs including Rookie Transition Program, NBA Draft, Assistant Coaches Program, NBA Associate Program, etc.

  • Managing communications strategy for NBA, WNBA, 2K League and G League Marketing campaigns to secure coverage in major advertising, marketing, sports and lifestyle publications

  • Co-managing messaging and promotion of leaguewide D&I efforts

  • Overseeing prepartion of key messages, Q&A and press releases for announcements, key messages and Q&A for executive interviews and public speaking engagements for relevant department leaders (SR, PD, Marketing and D&I)

  • Overseeing strategic communications strategy to promote NBA, WNBA, 2K League and G League celebrity-driven intiatives including NBA All- Start Celebrity Game, notable anthem performers, etc.

  • Leading athlete storyline development efforts for the NBA, WNBA, 2K League and G League including setting weekly meetings with members of Communications, Marketing, Customer Data Strategy and Digital/Social departments to obtain media coverage in top-tier sports, entertainment, business and lifestyle outlets

Required Skills/Knowledge:

  • Strong writing skills and ability to communicate efficiently

  • Established media contacts within lifestyle, entertainment, health and wellness, digital, tech, business, philanthropic and sports media, and a proven track record of landing successful stories

  • Excellent problem-solving and critical-thinking abilities

  • Ability to prioritize multiple projects and meet deadlines

  • Ability to handle high-pressure situations with poise and confidence

  • Self-starter, detail-oriented, organized, flexible, accurate

  • Ability to work independently and as part of a team

  • Excellent interpersonal skills and ability to interact with all levels within NBA and other high-level outside contacts

  • Ability to travel as needed

  • Demonstrated computer proficiency (Word, Excel, PowerPoint)


  • Minimum of 10 years in public relations/communications field


Bachelor's degree in communications or a related field preferred but not required

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

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Social Responsibility, Player Programs And Marketing Communications Lead

National Basketball Association