Social Media&Outreach Community Manager

Summary

• The Social Media&Outreach Community Manager will possess a profound understanding of social media platforms, community building across influencer platforms, creation of content and engaging programs. This role is pivotal in shaping a positive and vibrant food/seafood/healthy lifestyle/Science/Sustainability community. With a strong creative, data-driven, and digital approach to join our team. This role will report directly to the Brand and Communications Marketing Manager and will work in collaboration with the Trade and Insights Marketing Team, Product Team, and Sales Team.

• The ideal candidate will be responsible for optimizing and managing our social media accounts, partner with new social media and digital platforms, leveraging data analytics and insights to drive understanding of audience and ROI, and enhancing the overall digital engagement experience with Mowi brands and products. The role will oversee executing a full funnel paid media approach harnessing the power of social media platforms, including Meta, Tik To, LinkedIn, Pinterest, Twitter, and more. Also, working closely with the organic social and Communications Corporate team, this person will look for opportunities to develop and enhance content driving KPIs specific to placements and platforms for Corporate CP of Americas.

• As a key player in community engagement, foster positive relationships within the influencers in the industry and category of focus will be key to this role. Acting as a liaison between foodies, chefs, scientists, healthy content creators, etc. and the product development and marketing team ensures effective communication and staying informed about key messages to amplify through influencers programs. Play a pivotal role in identifying and engaging key community advocates who embody the positive spirit of MOWI in sustainability, quality in food and category leadership.

• For social media marketing, support the execution of strategies to increase brand awareness, engagement, increase KPIs and help drive campaigns aligned with Branding initiatives. This includes creating and scheduling content posts across various social platforms, ensuring alignment with overall product and lifecycle marketing goals.

• The ideal candidate will have concentrated experience with in-house influencer programming, with proven ability to identify and seek out high-impact partnerships, strengthening relationships with existing partners, and create collaborative opportunities beyond our current reach.

Responsibilities

Social Media

• Develop plans and execute all paid social campaigns to promote the Mowi Brands and Mowi CP of Americas locally, regionally, and nationally.

• Manage the daily execution of paid social strategies, including campaign development, copywriting, A/B testing, demographic targeting, optimizing and more to drive website, YouTube, and customer .com traffic through social media postings.

• Maintain budget tracking and actualizations for all paid social campaigns, while continually monitoring budgets to ensure Mowi spends fairly and as planned for each Brand or specific program.

• Allocate social media budgets appropriately to achieve campaign objective KPIs, such as Click-Through Rates (CTR) and Return on Ad Spend (ROAS).

• Analyze data to optimize campaigns and find new opportunities to generate ticket sales and increase revenue. Find ways where social media helps to drive sales and goes beyond content creation and posting.

• Provide Monthly, Quarterly and Yearly detailed paid social reporting.

• Conduct competitive social media research to learn from benchmarks and best practices.

• Work closely with the Brand and Communications Marketing Manager to find synergies between content, paid and organic protocols that align with wholistic marketing campaigns.

• Collaborate with the Mowi Corporate office on organic and paid social campaigns. Align CP of Americas social media programs with the Global initiatives.

• Generate and manage the execution of the social media Calendars for MOWI Brand, Ducktrap Brand, Marine Harvest Product Line, Mowi CP of Americas, and Decoding Seafood program. This includes: Strategy and Outline of Key Messaging/Copy/Content Mapping/Budget Recommendation for Paid Ads/Content Creation and Direction to Third party or internal.

• Develop a separate strategy for Tik Tok, Pinterest, Twitter, Instagram, Facebook, LinkedIn, and Range Me. Flawless execution in collaboration with the Brand and Communications Marketing Manager along with the Trade Marketing Manager. This includes: Brainstorming/Concept/Building/Calendar Planning (strategy, copy, content creation, budget)/Deployment/Tracking.

Influencers Outreach Programs

• Research and identify potential influencers and partners that align with. Mowi brands and corporate image and objectives. Conduct outreach efforts to initiate conversations and negotiate partnership terms.

• Build and nurture relationships with influencers and partners to ensure long-term collaboration.

• Monitor influencer content to ensure it remains consistent with the brand's image and message. Monitor influencer content in accordance with code of ethics of Mowi.

• Collaborate with the marketing and content teams to design and implement influencer campaigns, as well as third-party vendors to kraft unique, memorable, and "share-worthy" seeding experiences, unboxings, sweepstakes, and other activities to gain engagement and awareness.

• Regularly evaluate the ROI of partnerships and influencer relationships. Provide feedback to the marketing team on trends, insights, and potential areas of opportunity.

• Draft review and finalize contract for influencers and partners, ensuring all legal requirements are met. Ensure compliance with the terms of contracts and address any breaches or concerns.

• Align influencer activations with social media content and calendar planning. Create an in-sync strategy that maximizes influencers along with Mowi owned social media accounts and the influencers social media accounts.

• Manage and administer influencer platforms such as Skeepers and UpFluence, among others.

• Prepare concepts and plans to bring unique programs to include in Brand Marketing campaigns.

• Generate monthly status reports and KPIs.

Qualifications and Skills

• Avid user of social media platforms, influencers content and experience in social marketing.

• Expertise in Meta Ads Manager. Experience with other social platform Ads Managers is a plus.

• Knowledge of paid social best practices and strong data analysis capabilities.

• Proven experience in community management for any of the related industries such as food, wine, housewares, or other with a focus on consumer-packaged goods.

• Demonstrate familiarity with food and/or seafood.

• Excellent written and verbal communication skills.

• Great organizational skills and ability to multi-task.

• A self-started mindset.

• Fluent in English both spoken and written. Fluent in Spanish a plus.

• Ability to thrive in a collaborative and fast-paced environment.

• Creative/Design Experience Required.

• Data driven and compelling copywriting for product page listings including product title, bullet points, enhanced content, and keywords to support discoverability and improve conversion rate.

• Product Page Listing Setup and Updating on Amazon, Shopify, Walmart.com, and other marketplaces - a plus but not a requirement.

• Experience with photography and design.

• Assist with managing design queue and actively coordinating with designers for photo editing/design finalization.

• Video editing skills - at least basic to create minor video clips for social media use.

• Proficient in PowerPoint/Excel/Word Documents.

• Running digital ad campaigns in social media platforms, Google, and YouTube.

• Photoshop, Adobe Creator.

• Video Edit skills a plus!

• Social Media ad runs.

Education:

• Bachelor's Degree in Marketing, Communications or Business Administration required; a combination of education and/or experience in lieu of degree.

All requirements and skills are considered to be essential, unless otherwise indicated.

Mowi is an Equal Opportunity Employer

The above job description is not an all-encompassing list of duties and responsibilities required of the employee for this job. Duties and responsibilities may change without notice.

Mowi is a Drugfree Workplace.

Mowi does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, Mowi employees or any other company location. Mowi is not responsible for any fees related to unsolicited resumes

Mowi ASA is the world's leading seafood company and the largest producer of Atlantic salmon. As the first global seafood company with an end-to-end supply chain, Mowi brings supreme quality salmon and other seafood products to consumers around the world. Mowi is also ranked the most sustainable animal protein producer in the world by Coller FAIRR. With headquarters in Bergen, Norway, Mowi employs 11,500 people in 26 countries worldwide, and is listed on the Oslo Stock Exchange with a market capitalisation of EUR 9 billion and total assets of EUR 8.2 billion.