Social Media Strategist

Wait What New York , NY 10014

Posted 2 weeks ago

About WaitWhat

WaitWhat is a media invention company, recognized for the highest quality, most genre- defining content today. Founded by June Cohen and Deron Triff the executives who built and led TEDs media organization from its beginnings through its establishment as a global phenomenon with a billion annual views WaitWhat is building the most valuable, independent portfolio of premium IP, designed around essential human needs with a contrarian strategy to scale. In everything the company creates, it aims to elicit the contagious emotions of wonder, curiosity, and mastery infusing their content with Wait, what? moments that spark curiosity and change our understanding of the world.

WaitWhats properties each one profitable, each earning Webby Award honors and together downloaded more than 50 million times include the now-iconic Masters of Scale (hosted by LinkedIn co-founder and Greylock partner Reid Hoffman), the genre-defining hit Meditative Story (in partnership with Arianna Huffingtons Thrive), and the provocative and timely Should This Exist? (hosted by Silicon Valley pioneer Caterina Fake). In January, WaitWhat introduces Spark & Fire, a completely original series that takes audiences into the minds of famous creators who describe in an exquisitely crafted first-person story set to music the journey to bring their iconic works to life. WaitWhats unmatched guest list of iconic thinkers and doers range from Sir Richard Branson to novelist Isabel Allende; Shark Tanks Mark Cuban to Trinity Churchs Pastor Otis Moss; Cellist Yo-Yo Ma to Nobel laureate Daniel Kahneman to baseball Hall of Famer Cal Ripken Jr.

WaitWhat closed its Series A in April 2019, with a remarkable, gender-balanced group of investors led by Cue Ball Capital and Burda Principal Investments. The company has forged successful collaborations with Harvard Business School, Thrive Global, Omidyar Network, the Summit Series, Entrepreneur Magazine, among others, who are working alongside WaitWhat to scale its properties into apps, courses, live events, books, and video. WaitWhats sponsors include blue-chip clients like AT&T, AWS, Accenture, Capital One, Deloitte and Mastercard and digital powerhouses like HubSpot, Skillshare, Zoom, and others who turn to WaitWhat for unmatched storytelling and exceptional results.

Based in New York City, with a number of remote contributors, WaitWhat has built an exceptionally talented team of media inventors who are committed to the founders vision for first-of-their-kind media platforms that endure and scale. The companys vibrant culture is rooted in optimism, possibility thinking, and an uncommon willingness to embrace risk with intention to push the outer bounds of creativity and experimentation. The team purposefully rich in diversity treats each other with kindness and respect, tolerant of differences and always supporting yes, and-style conversations (consistent with best practices of design thinking and improv).

The Role

WaitWhat is looking for a full-time social media editor who can communicate with passionate audiences using data-driven insights and your own creativity, as we work together to bring new media launches to scale and build communities around them.

Youll have a minimum of four years of professional experience in social media, with a proven ability to turn analytics into actions, and to create meaningful social media experiences that enrich communities and expand audiences. You enjoy both setting strategy and executing the day-to-day through paid and organic social.

Youre looking for a job where you can put your talents to work for meaningful media you actually enjoy. You must love startup culture, feel energized by team environments, and have an all-hands-on-deck attitude. Youre looking for a place where youll have significant opportunities to feed your audiences insights back to the company to make an impact. Youre an evangelist for the value of social media to create and feed passion in audiences.

  • Responsibilities

  • Develop social media strategies for the properties on the WaitWhat roster, working with creators and guests to develop voice and approach
  • Execute those strategies daily, combining insights from data with your own exceptional writing skills
  • Monitor and modify those strategies based on audience insights
  • Create simple visual and animated assets for sharing, and oversee creation of more complex assets
  • Gather and interpret metrics for creators and partners across platforms and properties
  • Plan and execute paid social campaigns, especially around launches
  • Follow industry news and experiment with emerging tools and techniques
  • Manage partner relationships around social campaigns
  • Other responsibilities as assigned


    The ideal candidate will have:

    • Minimum 4 years of professional social media experience, with a proven track record in building and expanding social audiences.
    • Professional experience with Facebook, Twitter, Instagram and LinkedIn.
    • Professional experience with relevant social media monitoring tools.
    • Excellent writing skills, and an ability to write for a range of editorial voices.
    • Excellent spelling and grammar skills (bonus points if you spot the typo in this listing).
    • Basic design skills using Photoshop or Canva, and simple video subtitling tools such as Kapwing or Headliner.
    • Strong organizational skills and ability to multitask on deadline.
    • Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives at partner companies.
    • Newsletter experience is a big plus


    This is a FT position. While we are working remotely, our company is based in Manhattan. We offer a benefits package thats generous and competitive. We work long hours, but we also rest: Our whole company closes for 2 weeks in the summer and the week between Christmas and the New Year, so we can recharge. Were committed to diversity of all kinds in our media properties, among our investors and on our team: women, minorities and anyone with an unconventional background are strongly encouraged to apply. And most important, we only hire extremely nice people.

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