Social Media Strategist

Tamara Mellon West Hollywood , CA 90048

Posted 2 weeks ago

Responsibilities:

  • Develop and execute social media strategy across all platforms (IG, FB, TW, Pinterest).
    • Post 1-2 Instagram and Facebook posts per day
    • 1 story (3-5 slides) per day
    • 5 tweets per week
    • Update Pinterest with all new creative
  • Assess and launch new social media channels when appropriate.
  • Create a weekly social calendar and work closely with Art Director and Copywriter on social grid layouts and campaign messaging.
  • Serve as a community manager by engaging fans, followers, prospects, partners and aspirational customers through comments and Direct Messages. Respond to DMs from customers within 2 hours during working hours.
  • Deliver on defined organic growth and audience engagement goals, focusing on Instagram to reach 200k followers in 2018.
  • Collaborate on the social influencer and partnership strategy to grow brand awareness.
  • Define social campaign roll-out on all upcoming programs and special projects. Work cross-functionally with internal stakeholders to collect necessary assets and information to execute best-in-class campaign.
  • Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis covering growth, engagement, new followers and top creative.
  • Create ROI recaps for major programs and perfect content across channels to improve both internal and external communication.
  • Perform regular audits of brands social presence to ensure all platforms.
  • Monitoring competitors and relevant social channels.

Requirements

  • 5 years managing social media channels including Instagram, Facebook, Twitter, and Pinterest and/or digital marketing experience.
  • Proven ability to grow social media accounts (metrics including followers and engagement).
  • Luxury, fashion or direct to consumer ecommerce experience.
  • Experience with analytics including tools like Google Analytics and Curalate.
  • Experience in a growth stage company, extremely well-organized, methodical and efficient, able to bring initiative to a lean startup team.
  • You are curious, positive, and you have grit.

Benefits

  • Competitive salary
  • Medical, Dental and Vision
  • Fast-paced, energetic and entrepreneurial culture with long-term career development opportunities
  • Employee discount (you love shoes, right?)
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Social Media Strategist

Tamara Mellon