Social Media Strategist

Hiring Preference: The Kalispel Tribe of Indians is an Equal opportunity employer. Consistent with federal law, the Kalispel Tribe of Indians applies Indian preference in employment. It is the policy of the Kalispel Tribe of Indians to give preference in hiring, promotions, and transfers into vacant positions to qualified applicants in the following order: 1) Kalispel Tribal Members; 2) Descendant or Spouse of an enrolled Kalispel Tribal Member; 3) enrolled members of other Indian Tribes; 4) all other applicants. At-Will Employment: Employment with the Kalispel Tribe of Indians is at-will and can be terminated with or without cause, and with or without notice, at any time, either at the option of the employee or the Kalispel Tribe of Indians. Drug Testing: The Kalispel Tribe of Indians is a drug-free workplace. All applicants are subject to drug testing at the time of hire and at unannounced times during employment. Background Investigation: All candidates and employees may be subject to a background investigation.

Kalispel Hospitality

It is our expectation that anyone who works for the Kalispel Tribe of Indians lives by and operates out of the following behaviors and beliefs:

CORE PURPOSE

We Make People Feel Special. Deliver Kalispel hospitality, find a path to YES, and provide a warm smile and greeting.

CORE VALUES

We Take Pride in Everything We Do. Proudly represent the Kalispel Tribe, anticipate guest needs, and take ownership, and put others first.

Everyone is Welcome Here. Respect and honor all guests, use sincere "thank you" and "goodbye," and use guest name whenever possible.

We Choose Excellence Every Day. Help each other achieve greatness, be genuine, attentive, and flexible, and know the property and amenities.

Summary of Functions

The Social Media Strategist is responsible for developing and implementing the social media strategy for the Kalispel Tribal Economic Authority (KTEA), which includes but is not limited to Northern Quest Resort & Casino and Kalispel Casino. This position is responsible for developing and administering social media strategy, content development and online community engagement for all assigned pages and across platforms. The position is also required to collect and analyze data to develop more effective strategies and campaigns. This position necessitates work during standard and non-standard business hours to meet our guests online when they are active. With social media as a dynamic media channel functioning 24/7/365, this position also requires superior time management skills to ensure Northern Quest is responsive online at key times.

Essential Duties and Responsibilities

Social Media Strategy

• Provide thought leadership on social media related matters and drive social media strategies that are proven through testing and verification

• Participate in and lend key coordination to the execution of a results-driven social media strategy

• Brainstorm, map and communicate a comprehensive content plan for all pages rooted in best practice

• Integrate each businesses marketing strategy into social media deliverables and use social channels to further the goals of all active campaigns (i.e. integrated marketing tactics)

• Analyze, review, and report on the effectiveness of social media

• Analyze key metrics, and translate anecdotal and qualitative data into recommendations for realigning social media strategy to maximize results

• Advise on activities, including insights and trends, which help shape and drive content decisions

• Monitor effective benchmarks and best practices for social media

• Monitor trends in social media tools, applications, channels, design, and strategy

• Implement ongoing education to remain highly effective

• Develop an optimal posting schedule considering customer engagement insights

• Participate in the development and management of social media marketing and influencer marketing strategies

Content Creation

• Create, curate, and manage a schedule of relevant content for all company-owned Facebook, Instagram, Twitter, and other social media platforms deemed critical

• Develop organizational contacts to implement a proactive process for capturing and creating content for all channels

• Understand and utilize various tools of the trade at an expert level and work with other departmental resources to create brand-appropriate content for all pages

• Apply the key principles of storytelling to all content creation work and lead execution of these ideas on deadline

• Optimize all content creation to capture attention, curiosity, and action within our audiences

• Skillfully blend newly developed visual assets and existing material

• Adeptly compose well written, for trend and voice, social media posts to accompany created graphic content

Online Community Engagement

• Conduct online advocacy for Northern Quest and the Tribe's businesses, and implement a stream for cross-promotion among them

• Monitor consumer sentiments online through social listening and respond to users adequately to grow customer engagement, reach, and followers

• Drive a sense of community amongst our various audiences and seek out opportunities for conversation

• Foster interactivity, engagement, community growth, trust and loyalty with our audiences

• Community moderation, including answering comments and questions, prompting further engagement, escalating issues, following up on issues and maintaining community standards

• Track social sentiment and work with the social media team to leverage key insights to further our social media goals

• Stay current with the changing and dynamic landscape of social media and its platforms to ensure maximum effectiveness

• Monitor other social media channels for industry trends

• Seek guidance on potential negative or controversial issues from the Director of Public Relations and Director of Marketing

Other

• Ensure compliance with the Kalispel Tribe of Indians-Internal Controls and NQRC Policies and Procedures.

• Manage time effectively for work during non-standard and standard business hours in accordance with Northern Quest's social strategy and at optimal times for our audience's active periods.

• May be required to be a panelist for the Internal Review Hearings.

• This job description does not list all the duties of this position. You may be instructed by management to perform other duties as assigned.

Supervisory Responsibilities

• No supervisory responsibilities

Education

• Requires a BA in marketing, communications, advertising, journalism, business or a related creative field such as graphic design, photography, video production, writing, art, etc.

Experience

• At least three years of experience in marketing, public relations, advertising, or a related field

• Direct professional experience navigating social media platforms on behalf of a business, organization, or enterprise

• Demonstratable knowledge of content creation for social media - the ability to select, edit and enhance images using creator tools + write, edit, and compose social media posts in line with strategy, voice, and brand

• Demonstratable knowledge of social responding and application of frontline customer service to online communities

Skills

• Individual must be a strong communicator with excellent writing, language, presentation, oral communication, and interpersonal skills

• Creativity and documented immersion in social media and online activities such as blogging, community development and management, social bookmarking, and online publishing

• Well-rounded proficiency for content creation for social media - the ability to select, edit and enhance content with creator tools + write, edit, and compose social media posts in line with strategy, voice, and brand

• Experience with Adobe CS is required

• Strong knowledge in the use of social publishing tools (i.e., Hootsuite, AgoraPulse, Later)

• Strong knowledge of Google Analytics

• Strong knowledge of SEO

• Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound

• Proficient in content marketing theory and application

• Must exhibit the qualities of both a self-starter and team player

• Capacity to create consensus and alignment with peers, make recommendations to superiors and influence stakeholders

• Ability to contribute individually and lead, manage or participate in cross-functional teams

• Ability to think creatively and strategically, have excellent judgment and be able to work in a changing, fast-paced environment

• Ability to act as a frontline representative interacting with guests online while exhibiting empathy, patience, and advocacy

• Capacity to steer minute-by-minute online conversations, answer questions intelligently, offer solutions, mediate the conversation, and spark interest in Northern Quest's offerings at the optimal time pursuant to Northern Quest's social strategy

• Aptitude to identify new and alternative ways to leverage social media activities

• Possesses knowledge and experience in the tenets of both digital and traditional marketing

• Practices superior time management

• Ability to make recommendations based on facts, data and experience

Other Requirements

• Must be able to obtain and maintain Tribal Work Permit.

• Must be willing to sign a legally binding non-competition contract that prohibits activity that directly conflicts with the integrity of Kalispel Tribe Economic Authority's business interests and its affiliate organizations as specified within the contract, for the duration of time listed.

• Social Media is a 24/7 media channel. As such, the candidate must be willing to work a flexible schedule with work often in the evening, on weekends and holidays pertaining to the needs of the position.

• All candidates may be asked to submit a portfolio of work showcasing their aptitude of the core functions of this position.

• All candidates are required to complete testing to demonstrate their ability to accomplish the core functions of this position.

Physical Demands

• Requires the ability to lift and/or move objects weighing up to 15 pounds.

• This position requires significant amounts of standing or walking.

• This position requires significant local travel and occasional travel outside the local area.

• This position requires the ability to operate a motor vehicle safely.

• This position requires substantial amounts of overtime.

Work Environment

This position is performed primarily in an office environment. Significant portions of the job require extended sedentary periods, constant work with computers, including extended periods of keyboarding, and repetitive motion of hands and wrists.