Social Media Strategist (Instagram)

ABOUT US (aka the cliff notes):

The Problem we are Solving :

Only about 1 in 10 of adults meet the federally recommended daily intake of vegetables.

Getting clean organic plant nutrition that...actually taste good, affordable, low in sugar and made with 100% plants is HARD for the busy professional, mom, and families. We make this easy.

Our (Delicious) Solution:

Farmer's Juice home delivers nutrient-dense, organic and DELICIOUS 🤤 cold-pressed juices, wellness shots (and soon smoothies!) for the busy yet healthy conscious customers.

Our menu is actually good for you: Certified Organic, over 33+ plants to maximize plant diversity and ZERO added sugar, sugar alternative, preservatives, GMOs, or anything weird.

Made with Imperfect Produce (wohoo! 🥦):

Each juice, shot and smoothie is made imperfect produce that typically isn't purchased by grocery stores due to it's "imperfect" textures. We partner with an alliance of organic to source their imperfect produce, so it's a win for the farmer.

Pulp Eaten by Cows to Reduce Food Waste (because we care! 🐮):

Most pulp when made with juicing at home goes in the trash. We give our pulp to dairy cows who love it, this reduces food waste.

Affordable and convenient (I'm listening! 👀):

Typical juices cost $8-12 dollars if it's an organic high quality juice. Our juices are $6.50 for a certified organic juice. We aim to make clean nutrition more affordable.

Sugar Conscious (goodbye sugar crash! 🥳):

Most juices have more sugar than a can of soda! We specialize in low-glycemic green juices that have been tested on CGMs for a stable response.

Advisory Board 🚀:

We have an A+ Advisory board and network of connections including: Dr. Mark Hyman, Dr. Casey Means, Dave Asprey, Dhru Purohit, Chris Kresser and more wonderful folks.

To learn more, listen to our founder, Junaid Kalmadi, on Ben Greenfield Life.

Our Vision ✨:

We believe in serving both consumers' health and wallets, honoring our farmer's economic interests 🌾, and respecting the planet's well-being 🌿.

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WHY THIS ROLE IS FOR YOU:

Let's be real - most social from brands is about getting eyeballs and pleasing the algorithm. The humanity from brands is missing. Creative heart-led thinking by brands is missing .

We see it differently. Social is a daily opportunity to connect with thousands of hearts and minds - to inspire them, educate them and make them laugh 😂.

This role will fire up your creative rockets 🚀. You will be in charge to design and lead strategy, for end-to-end execution to scale our Instagram, one of our brand's ways to connect with people.

Your goal will be to engage our current health-minded customers, use social media to nurture new customers, educate people on nutrition (plus health/wellness) and uplift people's day with a jolt of inspiration and joy. This role involves working cross-functionally with our in-house designers, external creators, and external Advisors.

The Social Media Strategist will report directly to the CEO and consult with our team of Advisors.

Part time or full-time, both are welcome.

We are hiring a dynamic and skilled Social Media Strategist to join our growing team and manage our social media strategy & execution!

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Requirements

SCOPE OF WORK

- Creative Strategy Development (the fun! 🥳): Develop and lead the overarching social media and content strategy aligned with our company's mission, vision, and values. Define key objectives, target audiences, and success metrics to drive brand growth and engagement. Determine timing and approach to launching other channels (e.g., TikTok, YouTube Shorts)

- Content Execution (bringing it to life! ✨): Own end-to-end coordination, production, creative, and posting of content through a streamlined social media calendar system. Manage execution of 6-12 posts per week, per platform

- Trend Analysis (what's working?! 👀) : Monitor and maintain a strong understanding of activity from competitors, other aspirational brands, and influencer culture to gauge trends and inspiration in a constantly changing landscape.

- Data-Driven Insights (ah! new ideas! 🤓): Utilize analytics and data to track the performance of content, deriving insights to continuously refine strategies for optimal engagement and impact.

- Team Management (better together! 🚀): Direct, inspire, and manage other creatives, such as content partners, copywriters, editors etc.

- Influencer Collaboration (wait, I get to collab with Dr Hyman?! 😎): Identify and collaborate with relevant influencers, thought leaders, and partners who align with our mission to amplify our reach and impact.

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WHO WE ARE LOOKING FOR:

Not all of these are requirements, but they do describe the kinds of people we think would be most effective in this role.

• You are driven to make a positive impact in the world.
• You are excited about health and nutrition 💪🥦 and live a health-conscious life. You follow and live the type of content we will create. You enjoy online health experts like our Advisors Dr. Mark Hyman, Dr. Casey Means, and more 🩺.
• You've led or worked alongside leadership on social media and organic social for a health-focused and/or D2C brand. You have a track record of measurable results for organic social.
• You thrive being both in the clouds and in the weeds - shifting between strategy and execution all in a day's work. You can both lead a team of designers and dive into Canva and design the post yourself.
• You are an innovative strategist and storyteller who thrives on developing creative approaches to engage audiences. Taking inspiration from strategists like Garyvee and Brendan Kane.
• You are a social media virtuoso, well-versed in different platforms. Familiar with tools like Canva, Later.com, Click-Up, and more.
• You are a data-driven thinker 🧠, using insights and experiments to refine strategies.
• You're a collaborative leader, adept at fostering cross-functional partnerships.
• You are a builder at heart - excited to help us grow.
• You've worked on remote teams, or are eager to adapt to a new style of working that leans on async tools and documentation.
• You are organized and excel in remote, async communication.
• You are self-sufficient, but also know when to reach out for assistance 🙋.

If this resonates with you and you're ready to lead the charge in shaping our social media and content narratives, we can't wait to hear from you!

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Benefits

• 🌎 Remote work, anywhere in North America, South/Central America.
• 💰 Competitive pay.
• 🌴 Paid and flexible vacation policy.
• ❤️ Health, positive, and driven culture of a values-oriented team.
• 🌱 Free monthly juices for you and your family to enjoy!
• 🎁 Gifting 2 boxes of juices to your friends/family every month!