The Social Media Strategist will be responsible for planning and developing both channel and content strategies, working with the creative team to create compelling content, and managing, executing and reporting on organic social media campaigns for Experian Consumer Services (B2C) social profiles. The social channels of importance include Twitter, Facebook, Instagram, and YouTube. This role will require a hands-on strategic thinker and requires ongoing collaboration and coordination across a variety of departments, including corporate social media (B2B), marketing, CRM, public relations, product, and customer service.
The Social Media Strategist should be highly motivated and creative, while also having a passion for connecting with people. Engage with customers on a daily basis with the ultimate goal of empowering people to improve their personal financial IQ - giving them more control of their lives.
Develop social content strategies for Experian Consumer Services
Establish a deep and comprehensive understanding of Experian's businesses including credit, identity theft protection, and personal finance
Research, synthesize, and analyze information from social channels, the competitive market, as well as consumer behavior to form recommendations to achieve objectives
Coordinate inputs from stakeholders from across the organization ensure social media plans are aligned and have consistent messaging without being overly redundant
Manage posts, outreach, and social media engagement across Facebook, Twitter, Instagram, and YouTube
Produce and coordinate content production through internal creative teams and outside agencies
Drive community growth, increase positive social engagement/sentiment, and hit target metrics related to site visits, orders, and revenue
Report on KPIs on a weekly, monthly, and quarterly basis to communicate campaign successes, failures, and optimization opportunities
Collaborate with other departments to create editorial calendars and schedules
Stay current with social media trends and tools
Bring the Voice of Customer back to the product developing and customer service team
Become the SME on social channels, strategies, best practices, and consumer behavior within social platforms.
Knowledge, Experience & Qualifications
3 years of social media marketing experience
Expert across Facebook, Twitter Instagram, and YouTube.
Knowledge of social media and analytics platforms (Facebook Insights, Spredfast, Google Analytics, etc.)
Excellent oral, written, and interpersonal communication skills
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Working knowledge of paid social media campaigns and promotions
Proactive with the ability to work under tight time frames in a fast paced environment
Prior experience working within credit or personal finance industries a plus