Social Media Specialist

White Plains Hospital Job Description Title:Social Media SpecialistJob Code:700697 Department/Location:Marketing Community Relations/Offsite Location FLSA Status:Exempt Reports to:Director ofCommunications Position SummarySupports Department of Community Relations Marketing primarily in social media and enhancing Hospital culture. Reports to Director of Communications and Assistant Director of Communications. Essential Functions and Responsibilities Include the Following:Understands and adheres to the WPH Performance Standards, Policies and Behaviors. Oversees Social Media Strategy Execution: Manages Hospital social media platforms, including Facebook, Instagram, LinkedIn, X and YouTube; including monthly strategy, posting, monitoring, and responding to content Ownership of the team Content Calendar suggests a weekly posting schedule featuring events, blogs, content, news, highlighted staff, etc. Creates social videos to support marketing goals Manages social media analytics tracking data, reporting and providing recommendations Hospital Events/Culture/Committee Work: Attends/assists work events inside/outside the hospital as needed, including some evenings and weekends if requested Primary photography support as requested including, but not limited to social media, hospital committee needs, general hospital events and engagements Performs all other related duties as assigned. Education Experience Requirements1-3 years of experience managing social media accounts A Bachelor of Arts degree required, Masters degree preferred Self-starter, creative, highly motivated. Effective communication skills, written and verbal. Requires demonstrated competence in project management with strong communications, design conceptual, organizational and computer skills. Must be a team player, self-motivated, and able to juggle multiple priorities. Strong problem-solving skills. Demonstrates ability to organize, prioritize and analyze multiple projects Core CompetenciesExcellent Communication Skills (written verbal) Teamwork Adaptability Planning, Organization Delegation Skills Strong Problem-Solving, Judgment Decision-Making Skills Stress Tolerance Outstanding interpersonal skills Physical/Mental Demands/Requirements Work EnvironmentMay be exposed to chemicals necessary to perform required tasks. Any hazardous chemicals the employee may be exposed to are listed on the hospitals SDS (Safety Data Sheet) database and may be accessed through the hospitals Intranet site (Employee Tools/SDS Access). A copy of the SDS database can also be found at the hospital switchboard, saved on a disc. Must be able to move about the department and hospital constantly. The position requires frequent travel to various locations for meetings and events. Must be able to remain stationary for extended periods of time. Requires frequent use of computers and other office equipment. Must have the ability to concentrate on fine details with constant interruptions. The ability to understand and relay messages accurately. The ability to remember multiple tasks given during the course of the day. Must be able to communicate effectively with others verbally and in writing. Primary Population ServedCheck the appropriate box(s) below: â˜Neonatal (birth 28 days) â˜Patients with exceptional communication needs â˜Infant (29 days less than 1 year) â˜Patients with developmental delays â˜Pediatric (1 12 years) â˜Patients at end of life â˜Adolescent (13 17 years) â˜Patients under isolation precautions â˜Adult (18 64 years) â˜Patients with cultural needs â˜Geriatric (65 years) â˜All populations â˜Bariatric Patients with weight related comorbidities Non-patient care population The responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of White Plains Hospital.White Plains Hospital Job DescriptionTitle: Social Media Specialist Job Code: 700697Department/Location: Marketing & CommunityRelations/Offsite LocationFLSA Status: ExemptReports to: Director of CommunicationsPosition SummarySupports Department of Community Relations & Marketing primarily in social media and enhancing Hospital culture. Reports to Director of Communications and Assistant Director of Communications.Essential Functions and Responsibilities Include the Following: * Understands and adheres to the WPH Performance Standards, Policies and Behaviors. * Oversees Social Media Strategy & Execution: * Manages Hospital social media platforms, including Facebook, Instagram, LinkedIn, X and YouTube; including monthly strategy, posting, monitoring, and responding to content * Ownership of the team Content Calendar suggests a weekly posting schedule featuring events, blogs, content, news, highlighted staff, etc. * Creates social videos to support marketing goals * Manages social media analytics - tracking data, reporting and providing recommendations * Hospital Events/Culture/Committee Work: * Attends/assists work events inside/outside the hospital as needed, including some evenings and weekends if requested * Primary photography support as requested including, but not limited to social media, hospital committee needs, general hospital events and engagements * Performs all other related duties as assigned.Education & Experience Requirements* 1-3 years of experience managing social media accounts* A Bachelor of Arts degree required, Master's degree preferred * Self-starter, creative, highly motivated. * Effective communication skills, written and verbal. * Requires demonstrated competence in project management with strong communications, design conceptual, organizational and computer skills. * Must be a team player, self-motivated, and able to juggle multiple priorities. * Strong problem-solving skills. * Demonstrates ability to organize, prioritize and analyze multiple projectsCore Competencies*

Excellent Communication Skills (written & verbal)* Teamwork * Adaptability * Planning, Organization & Delegation Skills * Strong Problem-Solving, Judgment & Decision-Making Skills * Stress Tolerance*

Outstanding interpersonal skillsPhysical/Mental Demands/Requirements & Work Environment*

May be exposed to chemicals necessary to perform required tasks. Any hazardous chemicals the employee may be exposed to are listed on the hospital's SDS (Safety Data Sheet) database and may be accessed through the hospital's Intranet site (Employee Tools/SDS Access). A copy of the SDS database can also be found at the hospital switchboard, saved on a disc. * Must be able to move about the department and hospital constantly. * The position requires frequent travel to various locations for meetings and events. * Must be able to remain stationary for extended periods of time. * Requires frequent use of computers and other office equipment. * Must have the ability to concentrate on fine details with constant interruptions. The ability to understand and relay messages accurately. The ability to remember multiple tasks given during the course of the day. * Must be able to communicate effectively with others verbally and in writing.Primary Population ServedCheck the appropriate box(s) below:â˜Neonatal (birth - 28 days)â˜Patients with exceptional communication needsâ˜Infant (29 days - less than 1 year)â˜Patients with developmental delaysâ˜Pediatric (1 - 12 years)â˜Patients at end of lifeâ˜Adolescent (13 - 17 years)â˜Patients under isolation precautionsâ˜Adult (18 - 64 years)â˜Patients with cultural needsâ˜Geriatric (> 65 years)â˜All populationsâ˜Bariatric Patients with weight related comorbidities * Non-patient care populationThe responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of White Plains Hospital.