Social Media Specialist

Overview

As the Social Media Specialist, this position is to serve as the gatekeeper for all existing Touro University Nevada (Touro) social media accounts. This position is responsible for ensuring consistent messaging to promote and enhance Touro University Nevada's mission (to provide quality education programs in the fields of healthcare and education in concert with the Judaic commitment to social justice, intellectual pursuit, and service to humanity). The Social Media Specialist will promote the university's diverse groups of constituents which includes students, faculty, staff, alumni/ae, community partners, donors, etc. This position works with the campus community to understand what can best be done to promote stories from a social media perspective. This position also works closely with students across all programs to help capture and disseminate the students' stories to the university's followers, with an emphasis on prospective students, who follow Touro. The Social Media Specialist must be comfortable working independently and as part of a team. Ideally, the Social Media Specialist will demonstrate high creativity with skills for finding interesting and fun stories to help personalize and promote the Touro experience and highlight what makes Touro so special.

Located in Henderson, Nevada, approximately twenty-five minutes from the notorious Las Vegas strip, Touro University Nevada is a non-profit medical, health sciences, and education graduate university focused on positively impacting our community in healthcare and education. Our values surrounding social justice, intellectual pursuit, and service to humanity are steadfast and are clearly visible in the actions of our students, faculty, staff, and graduates.

We invite you to apply to our position for consideration to join the ranks of our diverse, talented, and professional staff and faculty. Please visit the tun.touro.edu/administration/human-resources website where you can see a comprehensive listing of optional benefits and Human Resources contact information.

Responsibilities

Broad Responsibilities

Broad responsibilities include executing the approved content strategy aligned with short-term and long-term digital goals that support the university and its programs to increase brand awareness and user engagement through social media networks. This position proactively elevates the university's academic profile and reputation on social media networks; tracks conversations on social media platforms to gain insights into prospective students' attitudes and preferences toward Touro, devises campaigns that promote student recruitment; plays a pivotal role in the development and execution of growth strategies relating to social media; collects data points from analytics to create regular reports detailing successes and areas for improvement; develops creative and engaging ideas and original content; uses various social media management tools to ensure posts are optimized for maximum reach; and regularly tests new strategies to improve engagement.

Accountabilities:

• Manages the university's presence on various social media networks such as Facebook, LinkedIn, YouTube, and Instagram.

• Curates content and ensures the content shared with the Touro audience boosts engagement, adds credibility, is relevant and in line with Touro's brand.

• Creates and publishes consistent and engaging content with an emphasis on video content.

• Stays up to date on current social media trends, revisits and follows up on social media sites and profiles.

• Schedules social media for overnight, early morning slots, and holidays in advance.

• Analyzes social media insights and metrics to continuously improve content and messaging, reviewing analytic data daily.

• Manages an editorial calendar to ensure all program pages are posted consistently to increase brand awareness.

• Works with faculty, staff, and students to ensure brand consistency, posting to social media sites, re-posting and replying as needed.

• Follows up with creative agencies, internal teams, and program/department heads regularly.

• Leverages analytics tools to strengthen social media messaging.

• Creates comprehensive plans for major University events or activities.

• Other responsibilities will include, but may not be limited to, contributing copy, video, and pictures for internal and external communications such as newsletters and emails, and other duties as assigned.

Supervisory Responsibilities:

This position has supervisory responsibilities. It supervises the following position(s) and external contracts:

• Team of Federal Work Study students (FWS) - one student per college program

Hours

Mon Thurs, 8:00 am 5:00 pm

Friday, 8:00 am 3:00 pm

Occasional weekend and evening work will be necessary

Given the nature of the Internet and 24/7 news and issues cycle, this role requires availability outside of traditional work hours

Institutional And Cultural Commitments:

Demonstrated commitment to fostering a professional experience and team culture that feels fluid, calm, and harmonious using soft skills such as an enduring positive attitude, communication, problem-solving, teamwork, critical thinking, creativity, and empathy. Demonstrated commitment to Touro University's values, including:

• Ethics: Personal accountability and professional ethics in all things we do. Demonstrated understanding of Touro policies and guidelines. Simultaneous focus on individual development and the greater good.

• Integrity: Teamwork to achieve departmental goals and fulfill the Touro mission, focused on the needs of our students. Robust communication and collaboration to include others and ensure continued learning. Contribution to a workplace environment that fosters growth, intellectual inquiry, and innovation.

• Respect: Treatment of all people with dignity, respect, and inclusion. Interactions with students, employees, partners, and members of the community that always conveys an attitude of helpfulness, client service with a focus on positive outcomes, and cheerfulness. Recognition that the little things are often the big things: being on time, giving your best effort, helping others, keeping promises. Being kind.

Qualifications

Education:

• Baccalaureate degree in social media management, business administration, communications, marketing, journalism, broadcasting, public relations, or marketing from an accredited college or university

• Meta Certification preferred but not required

• Self-motivated and takes initiative

• Strong attention to detail

• Strong writing and editing skills

• Ability to analyze social media insights and trends to tailor content around strategy

• Demonstrated ability to work creatively and technically

• Good organizational and time-management skills

• Ability to contact whomever it takes to get the story

Experience:

• 1-3 years of demonstrated professional social media experience with Facebook, Instagram, YouTube, Twitter, LinkedIn, and other platforms

• Basic understanding of Google analytics Preferred but not required

• Basic experience with graphics software (Adobe Creative Suite, PhotoShop, Canva, etc.) Preferred but not required

• Experience with social media management software (Hootsuite, Buffer, Meta Business Suite, SocialBee, etc.) Preferred but not required

Skills & Abilities:

• Teammate · Storyteller · Researcher

• Collegial · Detail-oriented · Motivator

• Adaptable · Resilient · Determined

• Humble · Creative thinker

• Mature interpersonal and relationship-building skills

• Heartfelt commitment to Touro's cause

• Having deep integrity, honesty, and the ability to maintain confidentiality

• Willing to persevere through adversity