Social Media Specialist

Netspotusa Fort Lauderdale , FL 33327

Posted 2 weeks ago

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.


Job Responsibilities

  • Collect and study web metrics, including page view per visit, traffic mix, conversion rates, time on site, transaction volume and revenue, visits, cost per click, and cost per acquisition.
  • Create and implement social media marketing initiatives such as affiliate programs, email promotions, paid ad placement and viral marketing campaigns.
  • Set up optimizing analytics tools and analyze data to determine the behavior of website visitors.
  • Use Key Performance Indicators on a daily basis.
  • Manage the tracking and reporting processes of relevant search-related activities and present findings and trends with marketing executives during weekly or monthly meetings.
  • Utilize experimentation, optimization tests and ongoing analysis to improve search-related activities.
  • Create and implement content strategies for digital media, ensuring that all marketing tactics utilize the latest and most successful approach.
  • Collaborate with bloggers, merchants, online editors or webmasters to strategically place hyperlinks.

Required Skills

  • 3 or more years of creative writing, social media publishing or related experience
  • Some experience with digital advertising.
  • Excellent verbal and written communication skills
  • Ability to write informational and emotional copy
  • Passion for online community building and social media communications

Preferred

  • Bachelor's degree or equivalent.
  • Courses for digital platforms (Google, Hootsuite, Yelp, etc.)
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Social Media Specialist

Netspotusa