Social Media Specialist

Netskope Phoenix , AZ 85002

Posted 3 weeks ago

About Netskope

Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.

Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, San Francisco, Seattle, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers and follow us on Twitter @Netskope and Facebook.

Netskope is looking for a Social Media Specialist, who is creative, well-organized, and a compelling communicator to help elevate and increase awareness around the Netskope brand and offering. The successful candidate needs to be able to thrive in a fast-paced environment and manage multiple projects and campaigns, while collaborating with cross-functional teams to create an engaging and successful promotional calendar. This person is a social media-savvy professional with a proven track record of delivering integrated social communication strategies that deliver measurable increases in brand awareness and customer engagement.

Responsibilities:

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification

  • Drive overall awareness and engagement to Netskope content by crafting on-brand copy and helping to develop our brand voice

  • Manage social focused campaigns working closely with sales and executive leaders to create specific narratives around campaign content

  • Own our social listening platform, providing regular reports and being the main point of contact for social listening and sentiment analysis around our brand identity and our platform

  • Help develop social copy for employees and executives and work to promote employee engagement and advocacy across the organization

  • Collaborate with other departments, external vendors, and agency partners to manage company reputation, coordinate promotions, and increase reach

  • Create and maintain company social media pages and profiles. Working with regional teams and tracking the performance of regional and language based channels

  • Collaborate with teams responsible for PR, content, demand generation, and creative

  • Stay up to date on best practices and emerging trends in social media as well as conversations in the cybersecurity space

Requirements:

  • 2+ years of social media and communications experience

  • Demonstrated ability to understand technology and technical buyers

  • Proven content writing/copywriting experience, enabling you to capture complex ideas and express them in a clear, concise, and engaging style

  • Strong familiarity with the business applications of social media platforms (LinkedIn, Twitter, Facebook, Youtube, and Instagram) and social media tools (Sprout Social and Google Analytics)

  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns

  • Ability to collaborate and build great relationships with internal stakeholders and customers

  • Critical thinker and problem solver

Education:

  • BS/BA degree or equivalent

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Social Media Specialist

Netskope