Social Media Specialist

Responsibilities:

• Build and amplify a consistent brand and channel voice.
• Ideate and execute timely, innovative daily content to engage our followers.
• Confirm the post copy for Instagram, Facebook, Twitter, appropriately maintaining brand voice across platforms.
• Collaborate with PR/Digital Marketing to develop and execute the influencer initiatives on social media.
• Pitch creative concepts for company-wide social media initiatives and campaigns.
• Stay on top of emerging social channels, analyze and formally present opportunities for growth.
• Capture photography/video and produce content.
• Report actionable insights and KPIs on a weekly basis.
• Daily social community management and social customer service.
• Develop social media and campaign-specific KPIs and benchmarks to achieve brand goals and objectives.
• Monitor and report trends in social media and channel topics.
• Develop rigorous approach for experimenting, testing and measuring social media features.

Qualifications:

• 4+ years experience managing multiple social media channels, preferably for a beauty brand.
• Proven ability to engage, connect and build an audience across multiple channels.
• Ability to interpret analytics, communicate results and formulate a strategy.
• A passion for social media, beauty/cosmetics, and a positive attitude!
• Existing Influencer relations and experience a plus.
• Experience with Social/Digital listening and scheduling tools approaches to measurement/metrics, reporting, etc.
• Knowledge of paid media tactics and strategies and how they relate to and can help to amplify social media programs and campaigns.
• Bilingual in English & Korean is preferred