Social Media Specialist

In2u HR INC Englewood , NJ 07631

Posted 2 months ago

Responsibilities:

  • Build and amplify a consistent brand and channel voice.
  • Ideate and execute timely, innovative daily content to engage our followers.
  • Confirm the post copy for Instagram, Facebook, Twitter, appropriately maintaining brand voice across platforms.
  • Collaborate with PR/Digital Marketing to develop and execute the influencer initiatives on social media.
  • Pitch creative concepts for company-wide social media initiatives and campaigns.
  • Stay on top of emerging social channels, analyze and formally present opportunities for growth.
  • Capture photography/video and produce content.
  • Report actionable insights and KPIs on a weekly basis.
  • Daily social community management and social customer service.
  • Develop social media and campaign-specific KPIs and benchmarks to achieve brand goals and objectives.
  • Monitor and report trends in social media and channel topics.
  • Develop rigorous approach for experimenting, testing and measuring social media features.

Qualifications:

  • 4+ years experience managing multiple social media channels, preferably for a beauty brand.
  • Proven ability to engage, connect and build an audience across multiple channels.
  • Ability to interpret analytics, communicate results and formulate a strategy.
  • A passion for social media, beauty/cosmetics, and a positive attitude!
  • Existing Influencer relations and experience a plus.
  • Experience with Social/Digital listening and scheduling tools approaches to measurement/metrics, reporting, etc.
  • Knowledge of paid media tactics and strategies and how they relate to and can help to amplify social media programs and campaigns.
  • Bilingual in English & Korean is preferred
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Social Media Specialist

In2u HR INC