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Social Media Specialist

Expired Job

Idyllic Enterprises LLC Scott City , MO 63780

Posted 3 months ago

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road-map. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and soft selling the product by providing support to current and prospective customers.


Responsibilities

  • Write, edit and publish engaging posts for various social networks, including Facebook, YouTube, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audiences behaviors
  • Generate and edit appealing images and videos to complement text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Administer all company social media accounts ensuring up-to-date content
  • Liaise with graphic designers to ensure content is informative and appealing
  • Stay up-to-date with new digital technologies and social media best practices
  • Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Network with "Brand Ambassadors" and industry professionals
  • Manage the "Brand Ambassador" program by engaging with new candidates, keeping current Ambassadors engaged & productive, staying in touch weekly with Ambassadors, assessing and approving new applicants, tracking performance and metrics and reporting this to management
  • Design the Company YouTube channel, prepare marketing strategies for this content, and implement

Requirements

  • Proven work experience in Social Media Marketing or similar role
  • Hands-on experience using various social media platforms to advertise
  • Familiarity with web design and publishing
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Excellent multitasking skills
  • Competency in applying photographic best practices and techniques
  • Basic knowledge of Photoshop, Capture One or other photography specific software
  • Understanding of SEO and web traffic metrics

Bonus Qualifications & Skills

  • An ability to identify target audience preferences and build content to meet them
  • Hands on experience using social media for brand awareness
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)

Benefits

Benefits include dental and vision which are offered upon date of hire), medical (offered after 60 days), and retirement savings fund eligibility after 1 year that comes with 3% company match. The Company offers paid holidays, possible flex time and potential for bonus. New employees accrue a generous amount of paid vacation and sick days which increases with seniority.

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Social Media Specialist

Expired Job

Idyllic Enterprises LLC