Social Media Specialist

Overview

The Social Media Specialist supports the mission of Dana-Farber Cancer Institute by communicating Dana-Farber's clinical capabilities and life-changing research advances; by interacting with and supporting patients, families, donors, Faculty, staff, and internal and external opinion leaders on social media; and by ensuring the smooth operation of DFCI social media channels. With direction from the Manager of Social Media and other senior department leaders, this position will assist in the implementation of DFCI social media strategy, content creation, community management, and analytics/reporting. This position will work extensively with department partners and institutional clients, including Dana-Farber physicians and researchers. This position will report to the Manager of Social Media.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

This position's work location is fully remote with occasional time on-campus in Boston, MA. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).

Responsibilities

• Manage presence on social networking sites including Facebook, Twitter, Instagram, LinkedIn, Threads, TikTok and elsewhere.

• Help refine and advance a comprehensive social media strategy for Dana-Farber

• Write, schedule, and optimize social media posts, promotions.

• Use social media analytics tools to track and report on performance metrics.

• Provide insights and recommendations for continuous improvement.

• Work with marketing team to manage social ad program.

• Serve as a voice of Dana-Farber in our own and other social media communities.

• Oversee response to emails and online inquiries concerning Dana-Farber.

• Build and nurture an active and engaged community by fostering conversations and interactions.

• Implement strategies to increase followers and grow brand loyalty.

• Use appropriate social media tools to evaluate trends and social media activities.

• Measure the impact of social media on all initiatives.

• Coordinate social media activities with other branded Dana-Farber accounts, including CEO Twitter, COO Twitter and Linked In, Philanthropy social media accounts, and others.

• Help educate and train staff and faculty at Dana-Farber about best practices in social media.

• Work with Information Security and Privacy committee to regularly review and enforce social media policy.

• Regularly advise other Dana-Farber communications staff on using social media to support their campaigns.

• Work closely with cross-functional teams, including Marketing, Content, Communications, and Design, to address their needs, and to align social media activities with overall marketing initiatives.

• Maintain excellent working relationships with partners and client, prioritizing customer service.

• Stay informed about industry trends, social media platform updates, and emerging technologies.

• Conduct competitive analysis to identify opportunities for innovation.

Qualifications

• Bachelor's degree or equivalent in English, Communications or Journalism required.

• 3 years of social media writing or management required.

• Experience with project management (project planning, budget management, etc.) required.

• Experience with analytics reporting required.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Proven experience as a Social Media Specialist or similar role.

• Appropriate technical skills and facility with social media applications and analytics.

• Comprehensive knowledge and understanding of social media platforms - their trends and best practices - and their participants (Facebook, Instagram, YouTube, Twitter, LinkedIn, Threads, TikTok).

• Familiarity with social media management tools and analytics platforms.

• Proficiency with Sprinklr, Canva, Google Analytics, Microsoft Office, Microsoft Teams, Microsoft SharePoint, Zoom, and other collaborative work tools.

• Experience creating engaging content.

• Creative mindset with the ability to think - and do! - outside the box.

• Strong client management skills.

• Strong written and verbal communication skills.

• Strong problem-solving skills.

• Effective project management skills with ability to successfully manage multiple projects simultaneously.

• Highly organized with strong attention to detail and proofreading skills.

• Ability to work independently and proactively.

• Ability to interact and communicate with different levels of leadership.

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

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