Social Media Specialist

Centricity is a wholly owned subsidiary of Bankers Financial Corporation (BFC) and has been a leader in service and protection for over 35 years. We create and deliver comprehensive and customized programs across a range of products including service contracts, warranties, and contact center solutions.

We walk the walk: Centricity provides modern solutions in relatively old-school industries. That means we're open to finding new, exciting ways to do things. Our solutions are informed by respect for the day-to-day realities of growing a business.

We are obsessed with service: Everyone at Centricity is expected to deliver confident, patient customer service. No one is too important to take a support call. We recognize the importance of strengthening relationships at every touchpoint.

We're problem solvers: In every part of our business, we address challenges. We embrace a highly consultative approach, giving every problem - big or small - the attention it deserves. We approach issues with enthusiasm, not frustration.

Our Core values include:

Collaboration: working together is critical to achieving organizational goals.

Innovation: growth happens when we can absorb and implement new ideas that provide unique solutions and superior customer service.

Performance: we believe in providing our employees with the tools and support they need to grow, succeed, and make an impact.

Social Responsibility: we place charity and volunteer work at the core of our organization.

Trust: we build and maintain trust with our employees and clients by embodying integrity, transparency, and 'doing the right thing.'

Company Value Statements

In the performance of their respective tasks and duties, all employees are expected to demonstrate the following:

• Acting with the highest level of honesty, trust, character, and transparency.

• Making a unified effort to achieve the goals of the organization; embracing accountability for exceptional performance every day.

• Commitment to excellence in reaching our full potential as individuals and as an organization, surpassing the ordinary and the expectations of our stakeholders.

• Approaching every challenge with creative energy, discovering unique solutions to maximize success; focus on creating and delivering compelling customer value.

• Belief in the power of a diverse workforce and in creating a positive impact on both the environment and our community.

Summary/Objective

The Social Media Specialist will work closely with the Director of Marketing to develop and implement social media strategies that align with company goals and target audiences. The Social Media Specialist will have the ability to identify opportunities to influence public perception through audience engagement.

The role will be involved in various social media projects and should have experience in:

• Create and manage engaging content across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn including posts, graphics, videos, and ads

• Manage and help to create marketing content for social media purposes (e.g. briefs, newsletter content, blog posts, videos, posts from industry sources and clients)

• Create custom groups on platforms such as Facebook, LinkedIn, Instagram, and other social media platforms to promote brand-specific content

• Create social media short videos and promote them on appropriate channels

• Schedule advertising campaigns on social media channels such as Linked and Facebook from choosing the appropriate audience and developing content and ad variations to tracking and monitoring campaign performance

• Understanding of social media KPIs, web traffic metrics, SEO, and other ways to monitor social media performance

• Experience designing buyer personas and audience research

• Use social media posting platforms such as Loomly for scheduling, posting, and analyzing performance

• Communication to team and management on project development, timelines, and results

Required Education and Experience

• 3-5 years experience in social media management, digital marketing, or a similar role with demonstrated successes

• In-depth knowledge of social media platforms, algorithms, and best practices

• Excellent communication, copywriting, and content creation skills

• Strong analytical and problem-solving skills with the ability to derive insights from data

• Proficiency in MS Excel, Outlook, Teams, PowerPoint, and Word

• Experience working with popular social media advertising platforms found in LinkedIn, Facebook, Twitter, Instagram and TikTok in particular

Preferred Education and Experience

Experience working with popular social media monitoring tools and popular social media management tools (Hootsuite, Loomly, etc)

The preceding position description has been designed to indicate the general nature of the work performed; the level of knowledge and skills typically required; and the usual working conditions of this position. It is not designed to contain or be interpreted as a comprehensive, complete, or exclusive list of the duties of the position. Additional and different duties may be assigned from time to time. We are an E-Verify company.