Social Media Specialist (24371)

Job Title

Social Media Specialist

Department

Brand, Marketing & Communications

Exemption Status

Exempt

Requisition #

24371

Direct Reports

N/A

Manager Title

Brand Manager

Pay & Benefits

Estimated hiring range $64,130 - $78,390/year, 5% bonus target, full benefits.

www.careoregon.org/about-us/careers/benefits

Posting Notes

This hybrid role will require you to go into the downtown Portland office 1 time a week.

Job Summary

The Social Media Specialist is responsible for generating positive engagement on all relevant social media platforms for both the organization and individual lines of business. This includes increasing the follower base, tracking key performance indicators and meeting specific objectives to maintain course on the social media marketing roadmap.

Essential Responsibilities

• Build, propose and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification.

• Generate, edit, publish, and share content (e.g., original text, images, video, etc.) that builds meaningful connections and encourages audiences to take action.

• Set up, optimize, and administer company profiles within each platform to increase the visibility of the organization's social content.

• Moderate all user-generated content according to the moderation policies of each online community.

• Create and maintain editorial calendars.

• Track key performance indicators by capturing and analyzing the appropriate social data, metrics, insights, and best practices.

• Continuously optimize audience engagement by responding to new information and adjusting approaches.

• Collaborate with other internal departments to manage messaging, identify key content experts, and coordinate actions with the overall social media marketing strategy.

Organizational Responsibilities

• Perform work in alignment with the organization's mission, vision and values.

• Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals.

• Strive to meet annual business goals in support of the organization's strategic goals.

• Adhere to the organization's policies, procedures and other relevant compliance needs.

• Perform other duties as needed.

Experience and/or Education

Required

• Minimum 2 years' social media marketing experience

Preferred

• Related experience within the healthcare and/or non-profit sector

Knowledge, Skills and Abilities Required

Knowledge

• Solid understanding of current major social media marketing channels, how they work, and how to optimize content to engage each channel

• Working knowledge of social analytics tools

• Knowledge of digital content marketing, Customer Relationship Management (CRM), and Search Engine Optimization (SEO) processes

• Strong multitasking, deadline-driven, and organizational abilities

Skills and Abilities

• Strong skills in social networking

• Excellent writing and editing skills (including photo, video, and text formats)

• Proficiency in MS Word, Excel, and Adobe Photoshop

• Excellent spoken communication skills

• Ability to communicate and work effectively with diverse groups and opinions

• Ability to effectively plan, coach and collaborate with others

• Strong detail-orientation and customer service skills

• Ability to consistently take the initiative and remain positive and motivated

• Photography and/or videography skills preferred

• Ability to learn, focus, understand, and evaluate information and determine appropriate actions

• Ability to accept direction and feedback

• Ability to see, read, and perform repetitive finger and wrist movement for at least 6 hours/day

• Ability to hear and speak clearly for at least 3-6 hours/day

Working Conditions

Work Environment(s): ☒ Indoor/Office ☐ Community ☐ Facilities/Security ☐ Outdoor Exposure

Member/Patient Facing: ☒ No ☐ Telephonic ☐ In Person

Hazards: May include, but not limited to, physical and ergonomic hazards.

Equipment: General office equipment

Travel: May include occasional required or optional travel outside of the workplace; the employee's personal vehicle, local transit or other means of transportation may be used.

#LI-Hybrid

Candidates of color are strongly encouraged to apply. CareOregon is committed to building a linguistically and culturally diverse and inclusive work environment.

Veterans are strongly encouraged to apply.

We are an equal opportunity employer. CareOregon considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status.

Visa sponsorship is not available at this time.