Careoregon Portland , OR 97228
Posted 5 days ago
Job Title
Social Media Specialist
Department
Brand, Marketing & Communications
Exemption Status
Exempt
Requisition #
24371
Direct Reports
N/A
Manager Title
Brand Manager
Pay & Benefits
Estimated hiring range $64,130 - $78,390/year, 5% bonus target, full benefits.
www.careoregon.org/about-us/careers/benefits
Posting Notes
This hybrid role will require you to go into the downtown Portland office 1 time a week.
Job Summary
The Social Media Specialist is responsible for generating positive engagement on all relevant social media platforms for both the organization and individual lines of business. This includes increasing the follower base, tracking key performance indicators and meeting specific objectives to maintain course on the social media marketing roadmap.
Essential Responsibilities
Build, propose and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish, and share content (e.g., original text, images, video, etc.) that builds meaningful connections and encourages audiences to take action.
Set up, optimize, and administer company profiles within each platform to increase the visibility of the organization's social content.
Moderate all user-generated content according to the moderation policies of each online community.
Create and maintain editorial calendars.
Track key performance indicators by capturing and analyzing the appropriate social data, metrics, insights, and best practices.
Continuously optimize audience engagement by responding to new information and adjusting approaches.
Collaborate with other internal departments to manage messaging, identify key content experts, and coordinate actions with the overall social media marketing strategy.
Organizational Responsibilities
Perform work in alignment with the organization's mission, vision and values.
Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals.
Strive to meet annual business goals in support of the organization's strategic goals.
Adhere to the organization's policies, procedures and other relevant compliance needs.
Perform other duties as needed.
Experience and/or Education
Required
Preferred
Knowledge, Skills and Abilities Required
Knowledge
Solid understanding of current major social media marketing channels, how they work, and how to optimize content to engage each channel
Working knowledge of social analytics tools
Knowledge of digital content marketing, Customer Relationship Management (CRM), and Search Engine Optimization (SEO) processes
Strong multitasking, deadline-driven, and organizational abilities
Skills and Abilities
Strong skills in social networking
Excellent writing and editing skills (including photo, video, and text formats)
Proficiency in MS Word, Excel, and Adobe Photoshop
Excellent spoken communication skills
Ability to communicate and work effectively with diverse groups and opinions
Ability to effectively plan, coach and collaborate with others
Strong detail-orientation and customer service skills
Ability to consistently take the initiative and remain positive and motivated
Photography and/or videography skills preferred
Ability to learn, focus, understand, and evaluate information and determine appropriate actions
Ability to accept direction and feedback
Ability to see, read, and perform repetitive finger and wrist movement for at least 6 hours/day
Ability to hear and speak clearly for at least 3-6 hours/day
Working Conditions
Work Environment(s): ☒ Indoor/Office ☐ Community ☐ Facilities/Security ☐ Outdoor Exposure
Member/Patient Facing: ☒ No ☐ Telephonic ☐ In Person
Hazards: May include, but not limited to, physical and ergonomic hazards.
Equipment: General office equipment
Travel: May include occasional required or optional travel outside of the workplace; the employee's personal vehicle, local transit or other means of transportation may be used.
#LI-Hybrid
Candidates of color are strongly encouraged to apply. CareOregon is committed to building a linguistically and culturally diverse and inclusive work environment.
Veterans are strongly encouraged to apply.
We are an equal opportunity employer. CareOregon considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status.
Visa sponsorship is not available at this time.
Careoregon