Social Media Product Manager

Wgbh Boston , MA 02298

Posted 2 months ago

Social Media Product Manager [Contributor Development Partnership] (Boston)

Position Information

Job Requisition # Date Opened Posting Title P-04242 9/18/2018 Social Media Product Manager Position Type Department Management, Full Time Contributor Development Partnership Classification Type Project Length (in weeks) Staff

Department Overview

The Contributor Development Partnership (CDP) is able to leverage the resources, expertise and infrastructure of Membership Marketing and Development at WGBH along with collected data from its 230+ member stations to develop, administer and support analysis, marketing/fundraising, and member engagement programs that not only strengthen local stations, but the public broadcast system as a whole. The CDP provides outsourced marketing and development services to PBS and NPR affiliate stations around the country.

Position Overview

Under supervision of the CDP Director, the Social Media Product Manager will be responsible for the development, coordination, management and associated client service related to a suite of services offered thru social media management software, Sprinklr, to public media stations. Integral to the acceleration of the platform as a multi-station management platform, including key integrations with platforms, systems and technologies. This position would work with individual stations to understand their work on social media using the new analytics and reporting tools from Sprinklr, as well as identifying and helping each team use the software to connect and collaborate.

Essential Functions:
50%Product Management:

  • Build CDP Sprinklr Workspace and any additional Workspaces as required

  • Build reporting and listening templates for stations

  • Run analysis on social success and follow up with stations to review

  • Create and build audience lists and lead the effort to target content and engage with specific audiences for stations

  • Maintain listening topics and mentions caps

  • Crisis identification and management for stations based on listening data

  • Manage user tickets and requests

  • Liaise with Sprinklr Success Manager on standing tickets, feature requests and escalations

  • Work with WGBH Sprinklr Admin on workspace management and social governance

  • Work with WGBH's Station Relations on curation of social content for stations

  • Act as main liaison between stations and social ad agency running marketing campaigns on behalf of stations, for Passport, tune-in, pledge and other social priorities

  • Lead integration efforts such as with Salesforce systems or Workday changes
    40%Client Relations/Marketing:

  • Train and support station users on all tiers of service

  • Using developed reports and analysis, create recommendations for social optimization at station clients

  • Write reports, create presentations and manage webinars about cross-unit lessons from Sprinklr data

  • Communicate to stations any new changes, updates or bugs

  • Help develop a community of Sprinklr users promoting sharing of ideas and best practices
    10%Other duties:

  • Associated administration of client/vendor billing, contracts, etc

  • Development of and or social support of current and/or future CDP Services

  • Attendance and development of related presentations for various Public Media conferences annually

Skills Required

  • Strong Interest or Background in Social Media Marketing.

  • Self-starter with a passion for Social Media and the drive to grow a suite of services in this channel.

  • Previous experience with Sprinklr is preferred.

  • Background or interest in fundraising or non-profit communications/marketing preferred

  • Experience with client service/communication required.

  • Strong interpersonal skills and ability to build and maintain strong relationships with constituents and vendors

  • Must be highly organized, task and detail-oriented and possess a strong administrative skill set.

  • Adept at managing multiple projects, clients and deadlines with a focus on process adherence and enhancement.

  • Must also be able to work well under pressure and with minimal supervision

  • Excellent work ethic and professionalism are required.

  • Must be flexible as client/priorities change quickly

Educational Requirements

Bachelor's degree preferred.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Consumer Product Manager 5G Media And Entertainment

Verizon Communications

Posted 4 days ago

VIEW JOBS 11/10/2018 12:00:00 AM 2019-02-08T00:00 What you'll be doing... Verizon's launch of 5G service will usher in a new era of functionality. 5G is the fifth generation of wireless technology. It means a faster and more powerful network, with a massive impact on how we live, work and play. Reporting to the Head of 5G Media & Entertainment Products, you will deliver innovative applications that showcase the power of Verizon's 5G network in Sports, Entertainment, Lifestyle, Fashion, Commerce, Consumer Goods, Augmented Reality, Virtual Reality and other in home solutions. You'll lead a team of product managers and work closely with content partners, lifestyle brands, fashion retailers and more to define these experiences and bring them to market. * Team leadership – Directing team(s) and setting the direction for 5G Fixed Wireless Consumer Products team and management goals that align with company goals. Coaching staff, creating opportunities for staff development, and making decisions on hiring, performance management, recognition and rewards. Addressing talent planning needs and ensuring appropriate staffing and skill mix. * Ideation and visioning – Directing and overseeing the creation of brand defining consumer experiences that showcase the power of Verizon's 5G network. Ensuring ground breaking development of new ideas in Sports, Entertainment, Lifestyle, Fashion, Commerce, Consumer Goods, Augmented Reality, Virtual Reality and other in home solutions. Leading internal teams and outside partners in identifying, prioritizing, building, and piloting innovative 5G applications. * Product strategy – Leading the enterprise-wide strategy and business case development for new 5G Media & Entertainment products. Defining and owning product vision and roadmap for Sports, Entertainment, Lifestyle, Fashion, Commerce, Consumer Goods, Augmented Reality, Virtual Reality and other in home solutions. Providing business specifications and prioritizing features for the execution of Minimum Viable Product (MVP) ensuring that anticipated MVP cost meets Return on Investment (ROI) expectations. Evaluating internal capabilities and external opportunities (building, partnering and investing) based on qualitative, quantitative and financial measures. Continuously monitoring customer, competitor, market and technological forces to address customer needs and gain market share. * Product Management – Championing new 5G Media & Entertainment products and experiences both internally and externally. Being a senior member of the functional management team working closely with product development, network, sales, marketing and advertising teams to ensure consistent focus on improving the product P&L and meeting established goals. Reviewing product performance, profitability, impact to shareholder value, contribution to brand growth and customer love. Representing Verizon in any external meetings and industry events to enhance the marketing and branding efforts. What we're looking for... You are a passionate advocate for the customer and a champion for change, willing to challenge the status quo. You are a self-starter comfortable with working in a fast-paced, newly established environment. You are a strategic problem solver and are execution oriented with the ability to start with a blank slate, operationalize the final solution, and lead all the steps in between. You are a leader with the ability to influence and drive toward continuous innovation and improvements. You have excellent communication skills both written and verbal and can communicate with all levels both inside and outside the organization. You'll need to have: * Bachelor's degree or four or more years of work experience. * Six or more years of relevant work experience. Even better if you have: * Bachelor or Master's degree in science, engineering, economics or creative field. * Six or more years of experience within product management, product marketing or marketing communications in Sports, Entertainment, Retail, Lifestyle, Consumer Goods, Technology. * Experience recruiting, developing, managing and inspiring high performing teams. * Direct experience managing a P&L and evaluating return on investment for product and/or marketing initiative. * Substantial experience leading cross-functionally in a highly matrixed environment. When you join Verizon... You'll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America's fastest and most reliable network, we're leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we're about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon. Equal Employment Opportunity We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. Verizon Communications Boston MA

Social Media Product Manager