Social Media Producer, CVS Health

Aetna Inc. Woonsocket , RI 02895

Posted 1 week ago

Job Description:

CVS Health, one of the top health care companies in the United States, is seeking a Social Media Producer to support the Social Media, Engagement and Experiences team. Reporting to the Director of Social Media, Engagement and Experiences, this is a highly visible and collaborative position responsible for developing and executing audience-driven social media programming in support of Enterprise Communications priorities, as well as supporting the transition and growth of our employee advocacy program.

Working closely across Enterprise Communications and with other business partners, the Social Media Producer will develop, promote and syndicate compelling digital content on social media to reach targeted internal and external audiences with CVS Health's story. This includes editorial development and collaboration with the Digital Studio on the production of CVS Health Live - a bi-monthly live conversation with experts inside and outside CVS Health on hot-button topics in health care.

You should be a social communications pro, skilled at managing multiple high-visibility projects simultaneously and working across teams in a matrixed organization. You have proven yourself capable of exerting influence on others without direct management responsibility and a true team player who thrives on regular interaction with colleagues across the organization.

This position is ideally based in New York, NY or Woonsocket, RI.

Fundamental Components

Programming

  • Develop + execute audience-focused programming for enterprise social channels in collaboration with partners across communications, marketing and business teams to support CVS Health's communications narrative themes and priority storylines in alignment with social content and channel strategies

  • End-to-end project management

  • Editorial development with internal and external communications partners

  • Logistics and production in coordination with CVS Health Digital Studio or agency partners

  • Copywriting/editing copy for social programming content and promotion, including scripts, social assets, and internal communications

  • Create surround-sound distribution and promotion plans with effective organic + paid strategies and tactics to engage target audiences and promote social programming, including internal communications and earned media opportunities, as appropriate

  • Partner with Social Strategist and Analytics and Insights team to ensure audience and performance insights are consistently informing social programming strategies

  • Monitor and continuously optimize performance of paid campaigns

  • Help manage agencies and vendors, including ensuring adherence to project timelines and deliverables.

  • Support operational tasks, such as budget management and vendor invoice processing.

Employee advocacy

  • Support employee advocacy in partnership with internal stakeholders across the enterprise, including:

  • Support transition to new platform and help drive adoption of employee advocacy program across the Enterprise

  • Conduct trainings for employees and content curators

  • Coordinate amplification of Enterprise Communications content in partnership with curators and executives

  • Track monthly metrics and conduct regular strategy sessions with communications, HR, business teams, sales + marketing

Background Experience

  • Bachelor's degree required.

  • 7 years experience in social media, digital content development, and integrated communications who can build collaborative and effective relationships with external and internal audiences and ensure flawless execution of critical projects.

  • Experience developing and executing successful communication programs at the enterprise level or for major business organizations that resulted in increased audience awareness and understanding of the key message(s).

  • 3 years wide range of multimedia formats for digital/social media, including live video, web, infographics, animation, and short- and long-form written content.

  • 3 years project management and organizational skills with ability to oversee detailed execution. Ability to multi-task in a fast-paced environment and manage multiple priorities.

  • Strategic and analytical thinker, with superior problem-solving skills and the ability to zoom in and out between strategy and details.

  • 6 years relevant communications experience working for a Fortune 50 company and/or with Fortune 50 clients at an agency.

Preferred Skills:

  • A track record of success in social media and digital communications, especially in the areas of social strategy, digital content and audience engagement.

  • Health care experience preferred; consumer experience desirable.

  • Combination of agency and in-house background preferred.

Education

Bachelor's degree or equivalent experience

Percent of Travel Required

10 - 25%

Business Overview

At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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Social Media Producer, CVS Health

Aetna Inc.