Social Media Marketing Specialist

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Social Media Marketing Associate to work on well-known IXL Learning brands like IXL, Dictionary.com, Thesaurus.com, and more!

In this role, you will execute social media strategies to increase brand visibility and reach, create value-added content to drive engagement and follower growth, and build programs to enhance brand affinity and customer loyalty. You will assist in content creation, community management, and qualitative analysis across various social media channels. #LI-DE1

WHAT YOU'LL BE DOING

• Assist in the development and implementation of social media strategies to achieve marketing goals and objectives

• Collaborate with the design team, the curriculum team, other members in the marketing team, and external influencers or content creators to generate, capture, and collect social media assets (eg images and videos)

• Create compelling and engaging social-first content for channels like Instagram, TikTok, Facebook, YouTube, LinkedIn, and X

• Build social media content calendars, get them approved by key stakeholders, and schedule/publish content across all social media channels

• Monitor and moderate social media channels for comments, messages, and brand mentions

• Identify opportunities for growth and improvement based on industry trends, competitive analysis, social media listening, performance insights, and community feedback

• Stay updated on social media trends and best practices

WHAT WE'RE LOOKING FOR

• BA/BS degree in marketing, communications, or journalism with 3-5 years of experience in social media management, digital marketing, or related roles

• Strong understanding of all these social media channels: Instagram, TikTok, Facebook, X, YouTube, and LinkedIn

• Creative thinker with the ability to come up with exciting content ideas and write thoughtful and funny social copy that drives engagement

• Analytical mindset with the ability to interpret data and draw actionable insights

• Passion for and a track-record of building an engaged social community

• You know how to get things done: You're organized, resourceful, can work on multiple brands at once and prioritize projects, and adapt to changing requests and priorities

• Proficiency in design and editing tools like Figma, Canva, CapCut, iMovie, and Keynote

• Familiarity with one or more of these social media management tools: Sprout Social, Hootsuite, Buffer, or Later

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $67,000 to $80,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.