Social Media Marketing Specialist

Bob Jones University Greenville , SC 29617

Posted 4 months ago

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Develop and maintain an enterprise-wide social media calendar

  • Work with the President to expand his social media presence

  • Work with BJU departments to source content for social media

  • Coordinate with writing, design, photo and video teams to prepare visually-appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments

  • Consistently review social media analytics, then develop and implement improvements to increase effectiveness

  • Provide communication on BJU social media accounts that aligns with university messaging guidelines

  • Offer constituent support in social media by supplying news and events and interacting with account followers

  • Further and reinforce the brand image of BJU through interactions in social media

  • Develop, implement and maintain a social media training program to educate departments on the value of these communication channels

  • Monitor social media trends and develop plans for entry into and participation on new platforms

  • Work with campus departments to identify contributions that will expand or enhance BJU's presence in social media

  • Execute projects as requested by CMO, director, and digital manager

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong organizational skills

  • Background in marketing and communication

  • Good written, oral and verbal communication skills

  • Ability to work well with others

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Social Media Marketing Specialist

Bob Jones University