Social Media Marketing Manager

Cadence San Jose , CA 95111

Posted Yesterday

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

The Social Media Marcom Manager will be required to build, implement end evolve the digital marketing strategy across social media and our internal communication app in order to drive brand, product/event awareness, and thought leadership. The Social Media Manager will work in a fast-paced environment and has the important role of expressing Cadence's brand voice through these channels. This team member will also be responsibilities for reporting on key performance indicators (KPIs).

Essential Duties & Responsibilities

  • Create, execute and maintain the company's social media digital strategy and grow its online presence & program impact.

  • Manage and execute day-to-day tactical social posts, social media calendar and social media campaigns.

  • Launch and maintain internal communication app, curate daily content, and help ensure program success.

  • Write and edit social posts for technical product launches/updates, events, and thought leadership.

  • Craft posts from content provided by subject matter experts on technical topics.

  • Be transparent, collaborate and communicate with multiple cross-functional teams to align on content, campaigns, goals and share results.

  • Learn our products so you can speak with authority online.

  • Learn from trends and best practices in social media and search engine optimization; educate stakeholders and regional marketing teams.

  • Be metrics-driven, create and report on tangible KPIs to management and stakeholders, and drive strategies that are grounded in testing and metrics to maximize program impact.

  • Responsible for initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinates escalations or further communications to ensure customer satisfaction.

Qualifications

  • 5+ years of marketing, digital or social media marketing experience, ideally for an enterprise software or hardware company.

  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, YouTube, etc.) and how each platform can be deployed in different scenarios.

  • Experience with content strategy, creation and optimization.

  • Excellent communication both verbally and written, a high degree of professionalism, and comfortable communicating with stakeholders and senior leadership.

  • Excellent copywriting skills.

  • An energetic, creative, self-starter, with a can-do attitude.

  • Detail oriented, highly organized with an ability to quickly change priorities in a fluid work environment. Practices superior time management.

  • Independent worker, yet team player who can take direction.

  • Excellent track record of driving projects from concept through to completion.

  • Ability to work with a large number of stakeholders and manage deadlines on dozens of projects.

  • Transform raw social analytics data into actionable insight/opportunities to increase program impact and achieve goals.

  • Solid understanding of social media metrics, with the ability to generate, analyze and interpret data on a regular basis and for ad hoc analysis and regular reporting to make data-driven decisions.

  • Displays ability to effectively communicate information and ideas verbally and in written format.

  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.

We're doing work that matters. Help us solve what others can't.


Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Channel Marketing & Social ...

Lumenis

Posted Today

VIEW JOBS 6/20/2018 12:00:00 AM 2018-09-18T00:00 PRIMARY FUNCTION We are looking for a rock star that can strategically advertise our robust product lines on both traditional and social media channels. The Aesthetics Marketing Team needs an individual able to craft advertising representation in laser hair reduction, facial systems, and collagen stimulating lasers across multiple media channels. The Channel Marketing & Social Media specialist will partner with marketing, sales and clinical teams to charter varied marketing collateral with Lumenis' look, feel and messaging. Pieces include consumer print ads in major women's magazines, media posts for linked in, Facebook, the Lumenis website, and dedicated eblasts for several consumer segments. The Channel Marketing and Social media specialist will support campaign launches, product launches, events, quarterly promotions, and other projects as needed. The specialist will analyze impact of channels, and pieces, and provide strategic recommendations to maximize our customer's mindshare with impactful advertising. The specialist is critical in contributing to brand information and perception, and to helping Lumenis achieve Brand Awareness and sales success. Tradeshow and event participation is also crucial, with 25% travel, or travel as needed necessary for the job. Thus, the specialist accepts responsibility as a key member of the marketing and sales team with a can do attitude in ensuring sales success. As Aesthetics and anti-aging laser treatments are a high growth category, sought individual must be able to deliver output and tempo needed for timely advertisement of activities with the professionalism, creative, and aesthetically pleasing collateral needed for physicians in Plastic Surgery, Dermatology, and Gynecology markets. Highly desirable skills are: experience and documented success with project management, great written communication skills, creative and flexible thinking, analytic and strategic thinker. ESSENTIAL DUTIES & RESPONSIBILITIES * Build relationships and mindshare within our community through digital platforms * Support events via eblasts and social media platforms; track success metrics; post required minimum (established quarterly) * Develop a web based lead generation program * Print collateral creation for events & promotions * Partner with international marketing and sales management teams to shape campaigns and consistent messaging for aesthetic brands that effectively communicate value proposition * Conform writing to match regulatory guidelines within the industry, regulatory guidelines and updates will be provided * Design and implement marketing campaigns across various channels, including: media, web, print, advertising, collateral, training tools * Orchestrate agencies and resources to timely delivery of projects * Lead co-branding initiatives, and vet industry partnership opportunities * Attend tradeshows, workshop events, and visit accounts in key markets to better understand customer centric messaging includes weekend travel * Provide support materials to sales team as needed * Develop and manage feedback system to measure sales analytics and improvement * Expense management and timely vendor payments pertaining to events is a must QUALIFICATIONS * Bachelor's degree required, MBA or continued learning preferred * A minimum of 3 years marketing experience in lifestyle marketing, brand management, or in the healthcare sector * A can do attitude and a team player is a must * Self-starter, able to work at a strategic and tactical level * Project Management skills and a track record of project completion is a must * Ability to manage multiple activities simultaneously, execute projects, and manage around obstacles * Strong communication skills; concise written skills and a convincing conversationalist * Ability and discipline to analyze data is a must * Proficient with Microsoft Suite is a must * Experience with Salesforce, the Adobe Suite, Hubspot and Canva is a plus The job description outlined above reflects general details as necessary to describe the primary functions of this job, the level of knowledge and skill typically required, but should not be construed as an all-inclusive listing of work requirements. Individuals may be asked to perform duties other than those mentioned above in order to cover absences or relief in the appropriate department to equalize peak work periods or otherwise balance the workload. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation. Lumenis San Jose CA

Social Media Marketing Manager

Cadence