Cadence San Jose , CA 95111
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
The Social Media Marcom Manager will be required to build, implement end evolve the digital marketing strategy across social media and our internal communication app in order to drive brand, product/event awareness, and thought leadership. The Social Media Manager will work in a fast-paced environment and has the important role of expressing Cadence's brand voice through these channels. This team member will also be responsibilities for reporting on key performance indicators (KPIs).
Essential Duties & Responsibilities
Create, execute and maintain the company's social media digital strategy and grow its online presence & program impact.
Manage and execute day-to-day tactical social posts, social media calendar and social media campaigns.
Launch and maintain internal communication app, curate daily content, and help ensure program success.
Write and edit social posts for technical product launches/updates, events, and thought leadership.
Craft posts from content provided by subject matter experts on technical topics.
Be transparent, collaborate and communicate with multiple cross-functional teams to align on content, campaigns, goals and share results.
Learn our products so you can speak with authority online.
Learn from trends and best practices in social media and search engine optimization; educate stakeholders and regional marketing teams.
Be metrics-driven, create and report on tangible KPIs to management and stakeholders, and drive strategies that are grounded in testing and metrics to maximize program impact.
Responsible for initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinates escalations or further communications to ensure customer satisfaction.
5+ years of marketing, digital or social media marketing experience, ideally for an enterprise software or hardware company.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, YouTube, etc.) and how each platform can be deployed in different scenarios.
Experience with content strategy, creation and optimization.
Excellent communication both verbally and written, a high degree of professionalism, and comfortable communicating with stakeholders and senior leadership.
Excellent copywriting skills.
An energetic, creative, self-starter, with a can-do attitude.
Detail oriented, highly organized with an ability to quickly change priorities in a fluid work environment. Practices superior time management.
Independent worker, yet team player who can take direction.
Excellent track record of driving projects from concept through to completion.
Ability to work with a large number of stakeholders and manage deadlines on dozens of projects.
Transform raw social analytics data into actionable insight/opportunities to increase program impact and achieve goals.
Solid understanding of social media metrics, with the ability to generate, analyze and interpret data on a regular basis and for ad hoc analysis and regular reporting to make data-driven decisions.
Displays ability to effectively communicate information and ideas verbally and in written format.
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
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