Social Media & Marketing Coordinator

Summary

The Social Media and Marketing Coordinator is responsible for expanding the College's social media presence and supporting the Communications and Marketing team daily. This individual will also be responsible for gathering and analyzing key market information, liaising with advertisers, and identifying areas of improvement to increase engagement and interest.

Duties and Responsibilities

• Develop strategies and tactics to market the College and create awareness.

• Create, maintain, and respond to multiple forms of social media.

• Collaborate on design and marketing projects from ideation to execution.

• Develop, write, and proof content across multiple platforms, including the website.

• Content management for all social media platforms.

• Staying up-to-date on the latest digital and social trends.

• Promote events on campus and student achievements.

• Construct, revise, and deliver internal electronic announcements via email systems.

• Assist with drafting/editing news pieces that promote the College.

• Assist with content management for the website and various internal digital platforms.

• Provide communication and basic support for incoming web requests.

• Generate metrics reports for social media and other platforms as needed.

• Monitor brand perceptions and daily social media mentions.

• Monitor newspaper articles.

• Train campus teams on social media best practices.

• Assist the campus store with various digital tasks and social projects.

• Serve as the lead for monthly campus-wide content strategy meetings.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Public Relations, or related field required.

• Marketing background is preferred but not required.

• Proficiency with MS Office products.

• Proficiency with Social Media platforms (i.e.: Twitter, Instagram, Facebook, etc.).

• Ability to work in a team environment.

• Excellent oral and written communication skills.

• Must be self-motivated and be able to work autonomously.

• Experienced in iPhone/Android use for photo and video creation.

• Must be well organized, punctual, and have a strong attention to detail.

Supervisory Duties

This position does not require managing other employees but does collaborate with work-study and manage the work-study projects.

Disclaimer

The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the position described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the position.

Job Description Status

The duties and responsibilities listed in this job description are illustrative ones anticipated for this position. Other duties and responsibilities may be assigned as required. Washington & Jefferson College reserves the right to amend or change this job description to meet the needs of its programs. This job description and any attachments do not constitute or represent a contract.

Application Instructions

Apply for this job at https://washjeff.applicantpro.com/jobs/. Please submit a cover letter and resume. It is recommended that all documents be in PDF format and uploaded at one time. Review of applications will begin immediately.

Employee Benefits

Washington & Jefferson College offers a comprehensive benefit package for benefit eligible employees; including health, vision, and dental coverage, group life insurance, AD&D and LTD coverage, retirement plan, generous leave time, and the tuition benefit programs. These benefits add significantly to the employee's total compensation package.

Getting to Know W&J

Washington & Jefferson College is the best of both worlds: a small-town college setting in historic Washington, Pa., with easy access to the bustling business and cultural districts of nearby Pittsburgh, Pa. just 30 miles to the north. Founded in 1781, W&J College is a private, residential liberal arts college that is focused on student success. Our dedicated, experienced professors are passionate about teaching and work closely with our students to ensure that they receive a quality, comprehensive education. For more than 200 years, our alumni have influenced change in business, politics, medicine, and the arts and sciences as CEOs, lawyers, doctors, researchers, writers, teachers, and in many other equally worthy professions.

Celebrating Diversity

Washington & Jefferson College welcomes people of all backgrounds and beliefs who wish to participate in a diverse educational community. The College strives to be a place where all students, faculty, administrators and employees are able to live, study and work in an atmosphere free from bias and harassment. The College encourages civil debate and lively exchange of ideas in the belief that such exchanges promote understanding that will grow beyond simple tolerance of difference to embracing and celebrating the richness of diversity. Our graduates acquire knowledge and learn skills that help them thrive in a culturally diverse world.

Equal Opportunity Employer

Washington & Jefferson College (W&J) is committed to increasing diversity in our community and actively pursues individuals from all backgrounds. Additionally, W&J College complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, protected veteran status, gender identity, or national origin.