Social Media Marketing Associate

Integrative Nutrition New York , NY 10007

Posted 2 months ago

Hello! We are the Institute for Integrative Nutrition (IIN) and we pioneered the Health Coaching profession! What started as a small classroom of passionate students in a live setting in 1992, is now world-renowned for its online Health Coach Training Program and other leading-edge programs on the most current and important topics in health and wellness. With over 100,000 students and graduates in over 150 countries worldwide, we are the undisputed leader in the field of Health Coaching education. Health coaches mentor and guide clients towards nutritional and lifestyle changes to help them reach their personal health goals. We are headquartered in New York City and offer students access to a rich diversity of leading instructors committed to improving global wellness through education and prevention. Our mission is to play a crucial role in improving health and happiness, and through that process, create a ripple effect that transforms the world!

Why work for us?

You are someone who wants to be part of a mission-driven company and you want to make the world a healthier and happier place! You want the culture of a start-up paired with the resources, stability and foundation of an established company with over 25 years at the top of its field. You want to work for a company that walks the walk, with great perks and an amazing team of awesome, collaborative, and passionate colleagues!

Position Summary:

The Social Media Marketing Associate will be responsible for building an engaging social community around the IIN brand. The social media platforms should provide a resource for leads, students and graduates and act as an authority on nutrition, health and wellness. These platforms are essential in providing brand awareness and in driving traffic, including lead generation to IIN's branded pages.

As a Social Media Marketing Associate, you will:

  • Manage Social Channels

  • Develop and implement marketing strategies for all social media channels including main Facebook channel, Facebook groups, Facebook pages, Twitter accounts, Instagram accounts, Pinterest, and LinkedIn; content should be related, but specific to each individual channel

  • Platform monitoring and scheduling

  • Determine the type of content that works best on each platform, optimizing content accordingly

  • Clearly convey ideas in a precise way to align with the marketing objectives of the post

  • Weekly tasks/monthly tasks

  • Collaborate with marketing team to promote marketing efforts through social channels

  • Special Projects

  • Research and partner with relevant graduates and influencers on social media campaigns/contests to drive buzz to platforms

  • Content creation (video/photo) and unique social media campaigns that resonates with audiences on different channels

  • Promote IIN events on social channels where relevant

  • Brainstorm new and unique ways to engage audience

  • Monthly Reporting/Analyzing Trends

  • Analyze data / trends in each social media channel and leverage this to build new content and to repost user-generated content

  • Develop reporting to communicate learnings from the past and opportunities going forward

  • Responsible for Building and Maintaining robust list of IIN graduates and testimonials for use in Marketing Emails and Promotions

  • Miscellaneous assistance where required with Marketing Promotions

Knowledge, Skills and Abilities:

  • Passion for health, nutrition and wellness

  • Familiarity with Social Media listening and analytics tools

  • Communication and writing skills

  • Ability to thrive in a high-energy, high-intensity, fast-paced team environment

  • Time management and prioritization skills

  • Self-Starter, able to identify trends in health and wellness and adjust strategy appropriately

  • Ability to manage multiple projects, setting priorities, and meeting deadlines

  • Create content that is relevant to target consumers and current students and graduates

  • Create a healthy balance of posts between selling and garnering a community

Integrative Nutrition is proud to be an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics or veteran status.

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Social Media Marketing Associate

Integrative Nutrition