Social Media Marketer

ROLE DESCRIPTION

A post-secondary educational institution is looking for a top-notch Marketing Manager to join our Marketing team. The right candidate for this position will possess a balance of marketing and analytical skills and be the key marketing partner to the Marketing Director, responsible for executing the marketing strategy for a wide range of educational programs across multiple campuses.

Responsibilities

• Develop and execute multi-channel campaigns to drive awareness and enrollments, including digital media, social, email, print media, outdoor, direct mail, partnerships, etc.;

• Experiment with a variety of organic and paid acquisition channels like lead generation campaigns, PPC, social media, content creation, content curation, events, and publicity

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Work closely with the Admissions and Marketing teams to develop and identify target audiences and define strategies and tactical plans to engage them

• Work closely with our key marketing partners on all marketing/creative briefs, ensuring that the assets and messaging are consistent across all customer touchpoints, engage the target audience and drive resp

• Build strategic relationships and partner with key industry players, agencies and vendors

• Develop marketing materials, from website banners to hard copy brochures and case studies

• Develop and maintain clear dashboards/reports that summarize campaign performance across the predetermined KPIs/metrics:

• Monitor and share topline numbers with the Marketing Director;

• Measure and manage campaign costs, efficiencies and ROI;

• Analyze and identify optimization recommendations to drive improved performance;

• Provide on-site event support for key events

Qualifications

• Demonstrate experience in marketing together with the potential and attitude required to learn

• Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate

• Solid knowledge of and experience with using website analytics tools (e.g., Google Analytics)

• Experience with Google Ads, Microsoft Ads, Social Media ad management tools

• A sense of aesthetics and a love for great copy and witty communication

• Content marketing experience preferred

• Up-to-date with the latest trends and best practices in online marketing and measurement