Social Media Manager - Remote (Select States)

City/State

Richmond, VA

Overview

Work Shift

First (Days) (United States of America)

Sentara Health is seeking to hire a qualified individual to join our team as a Social Media Manager.

Position Status: Full-time, Days

Standard Working Hours: Monday

• Friday, 8am

• 5pm (EST) and will be on call for after hours

Remote opportunities available in the following states: Virginia, North Carolina, Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington (state), West Virginia, Wisconsin, Wyoming

For those located in Washington State, the following salary range applies: $81,681.60 - $130,690.56.

Minimum Requirements:

• A portfolio must be attached to your application to be considered

• Bachelor's Level Degree Required

• 8 years of experience in Public Relations, Communications or related field Required

• 3 years of leadership experience Required

• 3 to 5 years of experience as a social media manager or in a similar role, with a strong portfolio showcasing successful social media campaigns Required

• Proven experience managing social media accounts for a brand or organization

• Proficiencies in social media management tools and analytics tools

• Strong understanding of social media platforms, algorithms, and best practices

Job Description:

This role involves managing social media efforts for the Sentara Health Plans division. This position's primary focus is optimizing engagement through proactive, innovative, and strategic communication strategies. The Social Media Manager will work towards advancing Sentara Health Plans' reputation as a leading health plan through social media content and curation. The position requires a collaborative, data-driven approach to contribute to an integrated communication team that aims for high reliability and excellent execution.

Position Overview:

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement and drive traffic to our social media platforms.

• Creating and curate engaging content across various social media channels, including but not limited to Meta, X (formerly Twitter), LinkedIn, and YouTube.

• Monitor, analyze, and report on social media performance metrics.

• Manage social media advertising campaigns, including budget allocation, targeting, and optimization to maximize ROI.

• Foster relationships with influencers and brand ambassadors to amplify our reach and engagement.

• Collaborate with cross-functional teams within marketing, operations, and clinical to align social media efforts with overall business objectives.

• Stay informed about emerging social media platforms and technologies, recommending new approaches and tools to enhance our social media presence.

Diversity and Inclusion at Sentara

Our vision is that everyone brings the strengths that come with diversity to work with them every day. When we are achieving our vision, we have team members that feel they belong and can be their authentic selves, and our workforce is reflective of the communities we serve.

We are realizing this vision through our Diversity and Inclusion strategy, which has three pillars: A diverse and talented workforce, an inclusive and supportive workplace, and outreach and engagement with our community. We have made remarkable strides in these areas over the past several years and, as our world continues to evolve, we know our work is never done.

Our strategies focus on both structural inclusion, which looks at our organizational structures, processes, and practices; as well as behavioral inclusion, which evaluates our mindsets, skillsets, and relationships. Together, these strategies are moving our organization forward in an environment that fosters a culture of mutual respect and belonging for all.

Please visit the link below to learn more about Sentara's commitment to diversity and inclusion:

https://www.sentara.com/aboutus/mission-vision-and-values/diversity.aspx

Sentara Overview

For more than a decade, Modern Healthcare magazine has ranked Sentara Health as one of the nation's top integrated healthcare systems. That's because we are dedicated to growth, innovation, and patient safety at more than 300 sites of care in Virginia and northeastern North Carolina, including 12 acute care hospitals.

Sentara Benefits

As the third-largest employer in Virginia, Sentara Health was named by Forbes Magazine as one of America's best large employers. We offer a variety of amenities to our employees, including, but not limited to:

• Medical, Dental, and Vision Insurance

• Paid Annual Leave, Sick Leave

• Flexible Spending Accounts

• Retirement funds with matching contribution

• Supplemental insurance policies, including legal, Life Insurance and AD&D among others

• Work Perks program including discounted movie and theme park tickets among other great deals

• Opportunities for further advancement within our organization

Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For information about our employee benefits, please visit: Benefits

• Sentara (sentaracareers.com)

Join our team! We are committed to quality healthcare, improving health every day, and provide the opportunity for training, development, and growth!

Note: Sentara Health offers employees comprehensive health care and retirement benefits designed with you and your family's well-being in mind. Our benefits packages are designed to change with you by meeting your needs now and anticipating what comes next. You have a variety of options for medical, dental and vision insurance, life insurance, disability, and voluntary benefits as well as Paid Time Off in the form of sick time, vacation time and paid parental leave. Team Members have the opportunity to earn an annual flat amount Bonus payment if established system and employee eligibility criteria is met.

Job Summary

Sentara Health Plans is currently seeking a Social Media Manager. This role involves managing social media efforts for the Sentara Health Plans division. This position's primary focus is optimizing engagement through proactive, innovative, and strategic communication strategies. The Social Media Manager will work towards advancing Sentara Health Plans' reputation as a leading health plan through social media content and curation. The position requires a collaborative, data-driven approach to contribute to an integrated communication team that aims for high reliability and excellent execution.

Qualifications:

BLD - Bachelor's Level Degree (Required)

Communications Management, Public Relations, Supervisory

Skills

Active Learning, Active Learning, Active Listening, Communication, Complex Problem Solving, Coordination, Critical Thinking, Judgment and Decision Making, Leadership, Learning Strategies, Mathematics, Mgmt of Financial Resources, Mgmt of Material Resources, Mgmt of Staff Resources, Microsoft Excel, Microsoft Word, Monitoring, Persuasion, Project Management, Quality Control Analysis, Reading Comprehension, Science, Service Orientation, Social Perceptiveness, Speaking {+ 5 more}

Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.

In support of our mission "to improve health every day," this is a tobacco-free environment.