Social Media Manager - Raycom Sports

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About Raycom Sports:

Charlotte, N.C. based Raycom Sports is a leader for compelling storytelling, production and content distribution across all platforms. With an award-winning production team, Raycom Sports creates original feature programming, produces RSN College Football & Basketball and manages the Atlantic Coast Conference's archival footage, mobile applications, social media and the official ACC website.

The ACCDN is responsible for developing and distributing on-demand and live programming covering the Atlantic Coast Conference's teams and athletes. The programming, which includes varying lengths and formats that leverage the rights to ACC game footage that reside within the ACCDN, can be seen on official ACC platforms (theacc.com, ACC mobile app), YouTube, Facebook, Twitter, Instagram, TikTok, and across the leading OTT platforms including Samsung TV Plus, Amazon, Roku, Google TV and more.

The ACCDN is owned and operated by media company Raycom Sports. This position will be based in Charlotte, NC. Raycom Sports offers an opportunity for production professionals to contribute in meaningful ways to our business, lead and grow within a company that values quality, innovation, and determination.

Job Summary/Description:

The ACCDN (Atlantic Coast Conference Digital Network) is looking for a team-first, energetic, creative Social Media Manager with a passion for creating industry-leading content in the digital space. The ideal candidate can oversee and manage projects, create fresh concepts and content, and work within a team to accomplish the goals established by the organization as a whole. Night and weekend hours will be expected throughout the college sports calendar.

The Social Media Manager will be responsible for creating and implementing unique content across all social platforms with the goal of producing meaningful engagement, monetization, and significant growth for the ACC Digital Network and its partners. We're looking for someone who brings passion and excitement to the role. As the official digital video offering of the ACC, this role offers a unique opportunity for the sports fan looking to take their career to the next level.

Major Responsibilities/Activities include, but not limited to:

• Leverage ACC-owned video to create and monetizable content in support of brand priorities

• Develop creative for social content series

• Produce and edit social-friendly content utilizing our technology platforms

• Post social content on each of the relevant platforms

• Monitor social media platforms and alert production team of news and trending stories to be used in programming

• Pull, evaluate, and communicate meaningful insights each platform's analytics from them

• Responsible for overall day-to-day consistency across all social platforms and related on-air social content

• Propose and explore new ideas to keep the ACC Digital Network social media voice relevant and innovative

• Implement brand and conference initiatives into new content strategies

• Assist in the planning and execution of long-term brand strategies aimed at audience growth and brand awareness

• Collaborate with other departments and team members including programming, content, and sales teams

• Create and distribute a year-round social programming calendar

(This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow other instructions and perform other work-related duties requested by his or her supervisor)

Qualifications/Requirements:

• Knowledge of social networking channels, including best practices, troubleshooting, and analytics (Currently, ACCDN operates on YouTube Shorts, Instagram, X, TikTok, and Facebook)

• Working knowledge of Photoshop, Premiere, After Effects, and other content creation software

• Excellent knowledge of Atlantic Coast Conference sports, and the broader collegiate and professional sports landscape

• Excellent editing and proofreading skills

• Strong project management, time management, and prioritization skills

• Creative consistency that drives new ideas, themes, and content series

• Good organizational skills and demonstrated attention to detail

• Excellent interpersonal skills and demonstrated ability to work well with other people in a team-oriented environment

• Ability to make smart decisions and adapt to changes, especially under fast-paced, stressful conditions

• Problem-solving skills and the ability to apply them to improve organizational and technical effectiveness

• Excellent written and verbal communication skills

• Must be willing to work nights and weekends as dictated by the college sports schedule

Qualifications -

• BA/BS required, concentration in marketing, journalism or new media preferred
• 2+ years of digital content creation experience
• 2+ years of professional social media experience

Physical Requirements/Working Conditions -

• Employee is regularly required to stand or sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach

• Must be able to lift up to 20 pounds of equipment

• Must be able to perform physical duties consistent with setting up a production studio such as bending, stooping, and kneeling

• Ability to work in an office environment with moderate noise

• Ability to work effectively in a home (non-office) environment when called for

• Ability to perform computer work for an extended period of time

• Will be requested to work non-business hours and weekends for special job-related events

(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Raycom Sports-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus before the first workday.