The social media manager will join a growing Communications & Branding team and will be responsible for partnering with department colleagues as well as field leadership to develop social media strategies that align with the needs of Select Medical's 1,800+ outpatient physical therapy centers across the U.S.
Overall duties include partnering with another social media manager to drive strategy for creative, high-performing campaigns that align to business priorities; execute campaigns that drive engagement/conversion; manage organic content from field; monitor conversations across all platforms; train content contributors on best practices; set KPIs and report performance analytics; and track competitors' digital presence.
This position reports to the senior director of communications and branding for the Outpatient Division as well as the senior director of digital communications services.
Produces fresh, creatively written and visually-supported organic content for social media posts and campaigns.
Facilitates social media strategy alignment, both organic and paid, across all Outpatient Division brands and markets, shares best practices for unified success.
Develops social media standalone and integrated campaigns, capturing data and insights so that successes can be shared and duplicated.
Coordinates with internal business partners in the overall goal to optimize social media growth and establish a strategy and framework that promotes Outpatient Division brands and services targeting current and prospective patients.
Ensures brand consistency through tone and voice across Outpatient Division.
Oversees creation and implementation of monthly editorial calendar, aligning to division, brand and market priorities.
Develops a global view of social media trends and data as a way to broaden our approach and emerging opportunities within the always-changing landscape.
Monitors, responds to and escalates negative reviews based on established corporate process.
Identifies and achieves the most relevant key performance indicators for a launch, campaign, event or initiative.
Bachelor's Degree required in digital communications, marketing, advertising, or related field required.
Minimum of 3-5 years of social media strategy and analytics experience in a corporate or agency environment, including 2 years of program execution required.
Previous social media experience with content or campaign creation; consumer goods or retail background a plus.
High proficiency in the strategic and tactical use of core platforms (Facebook, Twitter, Instagram, YouTube, etc.).
Strong familiarity with web analytics, social media listening tools, keyword taxonomies and SEO concepts; certification in Google Analytics and/or Google AdWords a plus.
Creative thinking and strong written and oral communications.
Understanding of graphic design principles and video editing skills a plus.
Ability to use consumer insights data, platform performance, and key social trends to inform the development of strategies and plans.
Working knowledge of project management concepts, tools and techniques.
Select Medical is committed to having a workforce that reflects diversity at all levels and is an equal opportunity employer. Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, national origin, citizenship, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other characteristic protected under applicable law.
Select Medical Corporation