Social Media Manager

Otis Worldwide Farmington , CT 06030

Posted 2 months ago

Date Posted:

2021-08-04-07:00

Country:

United States of America

Location:

OT999: 1CP - Farmington, CT One Carrier Place, Farmington, CT, 06032 USA

If you live in a city, chances are we give you a lift or play a role in keeping you moving every day. Otis is the world's leading manufacturer, installer and servicer of elevators, escalators and moving walkways. Every day we move more than 2 billion people.

Today, our focus more than ever, is on people. As a global, people-powered company, we put people - passengers, customers, and colleagues - at the center of everything we do.

In order to bring this vision to life, we must be authentic storytellers and exceptional communicators.

If you are energized by being a member of the team that is passionate about telling its company story, communicating about innovation through our products and services and sharing our values and point of view through social and digital channels, we are interested in speaking with you.

SUMMARY

Social Media Manager, reporting to the Senior Manager, Social Media, is immersed in social media platforms. He/she thinks globally and offers creative ways to engage a worldwide audience using social media. Our Social Media Manager maintains a thorough understanding of our social audience profiles and guides Otis on how and where to best tell our story. He/she ensures Otis' social content achieves business goals and skillfully translates metrics from social media campaigns to business goals and objectives.

ESSENTIAL RESPONSIBILITIES

Social Media Manager is a skilled storyteller who excels at humanizing Otis' brand story using social media. Social Media Manager serves as a social media expert, providing counsel and guidance to Otis leaders and colleagues on how to build and maintain an effective and engaging social media presence. Other responsibilities include:

  • Lead the development and implementation of a social and digital strategy on behalf of Otis senior leaders, as needed

  • Think globally. Partner with regional and country communicators around the globe to enhance global social strategy, provide counsel and content opportunities to local channel owners, and ultimately ensure consistent, strong brand representation.

  • Lead community management of our social media channels (Twitter, Facebook, LinkedIn and Instagram), including customer service response process and collaboration with customer service colleagues around the world

  • Work with partner agencies and Otis global teams to develop and manage creative, engaging and results-driven social media campaigns

  • Develop creative assets such as video for use on social media with measurable results and outcomes in mind; development may include in-house production or partnerships with outside creative agencies

  • Recommend innovative ways for employees to amplify Otis' story via social media

  • Support paid social media and influencer campaigns; translate data analytics and reporting into meaningful insights for business leaders and other stakeholders

  • Align and collaborate with digital/product marketing team to ensure ad content and monitoring result in successful campaigns.

  • Serve as an expert and advocate of our social media management tool. Articulate what Otis can measure and how metrics and analytics align to business goals and objectives

  • Research social media trends and recommend ways for Otis to apply to its social channels

  • Collaborate with PR and Brand teams to amplify Otis news and support PR activities and campaigns. As needed, partner with Internal Communications team to leverage content and messaging and determine appropriate use for external audiences.

BASIC QUALIFICIATIONS

  • The ideal candidate has 7+ years' social media experience

  • Bachelor's degree required (Focus in marketing/communications preferred)

  • Candidate may have 5+ years' social media experience with a Master's degree

  • Experience working with global organizations is preferred

Other key qualifications include:

  • Executive presence - this position will partner with Senior Manager and other leaders to ensure Otis has a robust social media presence

  • Creative and thoughtful about how to bring Otis' brand story to life using social media tools

  • Must be digitally savvy and able to keep up with the constantly evolving nature of social media

  • Understands the 24/7 nature of social media; flexible and willing to monitor social conversations, including outside business hours when potential issues can arise

  • Sound judgment with a solid understanding of when to proactively escalate issues on social media

  • Understands the benefits and risks of various social media platforms and provides solid counsel about platform recommendations

  • An excellent copywriter who quickly and succinctly captures the Otis brand and creates a narrative to tell the company's story

  • Bias for measurement and reporting. Has a solid understanding of ways to measure social media performance and translate to business goals and objectives

  • Willingness to learn and to keep up with best practices for social engagement

  • Flexible and willing to pivot as needed to ensure Otis' social media presence is maximized

  • Maintains a sense of calm when under pressure, multitasks and manages multiple deadlines and conflicting priorities either individually or as a member of a team

Otis is the world's largest elevator and escalator manufacturing, installation and service business. We serve customers in over 200 countries and territories around the world and maintain more than 2 million elevators and escalators globally. Our Gen2 elevator system, energy-saving ReGen drive technology and Link escalator solutions have set industry standards for innovation and performance. Otis has more than 69,000 employees, including engineers, digital technology experts, sales and functional specialists, as well as factory and field technicians. We are proud to be a global team that continues to rise to the challenges of a fast-moving, high-performance company. Together, the people of Otis are creating new ideas and opportunities by collaborating across time zones, geographies and cultures to better serve our customers. So just imagine where you can take your career!

Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Privacy Policy and Terms:

Click on this link to read the Policy and Terms

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Social Media Manager

Otis Worldwide