Social Media Manager

Morgans Hotel Group Co. Los Angeles , CA 90009

Posted 2 months ago

A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands - we are sbe.

Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service.

We are committed to authenticity, sophistication, mastery and innovation.

Our stage is the world. Our time is now.

With this in mind, we foster a family environment built on values that describe our lifestyle, experiences and how we see the world. When you have a tribe such as ours and place it in and around the collection of accommodations, restaurants, nightlife, retail and gaming, you create a force that cannot be replicated by anyone else. We are an equal opportunity employer.

PURPOSE

The primary responsibility of the Social Media Manager is developing a social media strategy and executing on the strategy with specific campaigns in all social media outlets. We are looking for high levels of creativity and fun in representing our brands both through posts and paid advertising. You will be accountable to increase conversion rates for sbe.

As assigned, the PM should be prepared to lead or assist in the planning, introduction, and implementation of new templates or systems for new Ghost Kitchen openings, re-branding, and new sbe brand programs.

RESPONSIBILITIES:

  • Design and implement a social media strategy to align with business goals

  • Set specific objectives and report on ROI

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

  • Monitor SEO and web traffic metrics

  • Collaborate with other teams to ensure social media campaigns are executed to the highest standards

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

  • Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and Instagram)

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Creation of content which meets sbe standards

  • Develop and deliver social media optimization (SMO)

  • Stay current with social media trends and best practices.

  • Research opportunities for new social marketing platforms and select adapt the current process to fit sbe needs.

  • Review and approve content on a daily basis.

  • Creating and managing monthly promotions.

SKILLS, KNOWLEDGE AND ABILITIES:

  • Degree or diploma in Marketing or relevant field or in process of completing a degree or diploma

  • Ability to work unsupervised and be accountable for high levels of deliverables

  • Previous experience as a Social Media Manager is desired

  • Previous experience with photography and videography is desired

  • Knowledge of Facebook advertising

  • Experience with developing soft email campaigns

  • Knowledge of SEO, keyword research and Google Analytics

  • Excellent communication skills

  • Analytical and multitasking skills

  • Willingness to learn and grow

Willingness to be part of a fast-paced culture with a sense of accountability to the bottom line

#LI-NM1


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Social Media Manager

Morgans Hotel Group Co.